I think it's to the contrary, they're making big losses on the sport so that they're able to gain control of it. They now have a platform in DAZN, and fighters clambering over each other to get on Turki's shows.
In a short amount of time they've almost eliminated the need for promoters (in the current sense of a promoter) and being real, it's the big promoters that control the sport. When you are the last one left as the dust clears, you are the one who decides the terms. They'll basically have a monopoly/stronghold on the sport where they can begin to charge whatever they want.
All they need is someone to actually promote/market their shows properly without it being an entity that will take a % of the profits.
In a short amount of time they've almost eliminated the need for promoters (in the current sense of a promoter) and being real, it's the big promoters that control the sport. When you are the last one left as the dust clears, you are the one who decides the terms. They'll basically have a monopoly/stronghold on the sport where they can begin to charge whatever they want.
All they need is someone to actually promote/market their shows properly without it being an entity that will take a % of the profits.
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