I wouldn't say they are a product of SM so much as they are using to enhance their popularity.
Devin helped his status with SM. Moton already got David B level popularity on SM with 1 pro fight so he's moving in the right direction. Shakur getting a lot of attn from SM. Jake Paul has a boxing career at all cuz of SM. And that is one thing Floyd was a leader on bringing up Floyd. Floyd is killing it on SM & has been for yrs now. Most of the guys getting or getting talked about for PPV fights are doing well on SM. Fury, Tyson AND Tommy (which is why he's getting all these novelty fights). Tank. Deontay.
And in the opposite way the guys with smaller SM followers, despite skills, aren't getting as many big fights if you do some research. I have zero doubt that if Boots had 5M followers on SM rn I wouldn't be talking about him getting an opportunity vs a big name like I am every other week for a year or so now. He'd be doing PPV's already & be the guy or "exposed" as many like to say when I guy loses a fight these days.
You can't just fight 3-4x a year anymore. You gotta engage with fans on SM to keep them loyal to you & growing your brand. Its different now than it was back a 15-25yrs ago.
Devin helped his status with SM. Moton already got David B level popularity on SM with 1 pro fight so he's moving in the right direction. Shakur getting a lot of attn from SM. Jake Paul has a boxing career at all cuz of SM. And that is one thing Floyd was a leader on bringing up Floyd. Floyd is killing it on SM & has been for yrs now. Most of the guys getting or getting talked about for PPV fights are doing well on SM. Fury, Tyson AND Tommy (which is why he's getting all these novelty fights). Tank. Deontay.
And in the opposite way the guys with smaller SM followers, despite skills, aren't getting as many big fights if you do some research. I have zero doubt that if Boots had 5M followers on SM rn I wouldn't be talking about him getting an opportunity vs a big name like I am every other week for a year or so now. He'd be doing PPV's already & be the guy or "exposed" as many like to say when I guy loses a fight these days.
You can't just fight 3-4x a year anymore. You gotta engage with fans on SM to keep them loyal to you & growing your brand. Its different now than it was back a 15-25yrs ago.
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