"Alvarez’s last two fights against Dmitry Bivol in May and Gennadiy Golovkin in September took place on DAZN pay-per-view, a new venture for DAZN that was designed to cover costs associated around licensing boxing events with the goal to generate more revenue in addition to their monthly subscription model.
The move came after DAZN had declared in advertising campaigns that the PPV model would no longer be relevant in boxing.
In March, DAZN's North America CEO Joe Markowski shared the company's renewed position around PPV with BoxingScene.com senior columnist Keith Idec.
“We are learning,” said Markowski. “And it’s why we’re not shirking away, and I’m not personally shirking away from comments we made about pay-per-view four years ago. I’m not gonna try and pretend that was just a marketing campaign, or I was just poking the bear. At the time, we genuinely believed it. We’re humble enough and honest enough to admit that we maybe, in hindsight, got that wrong. But ultimately, do we still maintain the commitment to value to our consumers? Absolutely."
I remember how many times people said "PBC is dead!" How many times did we hear Eddie Hearn say, "The PPV model is dead!" My favorite part of that quote: "At the time we genuinely believed it. We're humble enough and honest enough to admit that we maybe, in hindsight, got that wrong." So many haters on this site should take notes!
The move came after DAZN had declared in advertising campaigns that the PPV model would no longer be relevant in boxing.
In March, DAZN's North America CEO Joe Markowski shared the company's renewed position around PPV with BoxingScene.com senior columnist Keith Idec.
“We are learning,” said Markowski. “And it’s why we’re not shirking away, and I’m not personally shirking away from comments we made about pay-per-view four years ago. I’m not gonna try and pretend that was just a marketing campaign, or I was just poking the bear. At the time, we genuinely believed it. We’re humble enough and honest enough to admit that we maybe, in hindsight, got that wrong. But ultimately, do we still maintain the commitment to value to our consumers? Absolutely."
I remember how many times people said "PBC is dead!" How many times did we hear Eddie Hearn say, "The PPV model is dead!" My favorite part of that quote: "At the time we genuinely believed it. We're humble enough and honest enough to admit that we maybe, in hindsight, got that wrong." So many haters on this site should take notes!
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