Comments Thread For: DAZN's 2021 Loss Widens to $2.3 Billion; Operating Loss To $1.36 Billion

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  • Bronx2245
    Undisputed Champion
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    #11
    "Alvarez’s last two fights against Dmitry Bivol in May and Gennadiy Golovkin in September took place on DAZN pay-per-view, a new venture for DAZN that was designed to cover costs associated around licensing boxing events with the goal to generate more revenue in addition to their monthly subscription model.

    The move came after DAZN had declared in advertising campaigns that the PPV model would no longer be relevant in boxing.

    In March, DAZN's North America CEO Joe Markowski shared the company's renewed position around PPV with BoxingScene.com senior columnist Keith Idec.

    “We are learning,” said Markowski. “And it’s why we’re not shirking away, and I’m not personally shirking away from comments we made about pay-per-view four years ago. I’m not gonna try and pretend that was just a marketing campaign, or I was just poking the bear. At the time, we genuinely believed it. We’re humble enough and honest enough to admit that we maybe, in hindsight, got that wrong. But ultimately, do we still maintain the commitment to value to our consumers? Absolutely."


    I remember how many times people said "PBC is dead!" How many times did we hear Eddie Hearn say, "The PPV model is dead!" My favorite part of that quote: "At the time we genuinely believed it. We're humble enough and honest enough to admit that we maybe, in hindsight, got that wrong." So many haters on this site should take notes!

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    • Ragga1
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      #12
      Man, that’s some serious loss. They’re obviously in it for long haul with the mass injection of funds that keep getting invested into it.

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      • Combat Talk Radio
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        #13
        Originally posted by Oldskoolg
        Now we know why the Essex lad is going into meltdown lately. That “American takeover” and “global domination” is approaching overseas military contingency operations cost and military/industrial project cost overruns expenditures. But hey, “earn with Hearn” they said. “Haymon lost a billion” they said.
        in all seriousness, after reading that article I came away thinking markowski should have been the salesman for dazn and not Hearn. Murkowski actually sounds like a corporate businessman while the Essex youngster no doubt lost that venture billions with his smug attitude, feuding with promoters and fighters, bridge burning, etc etc. had murkowski himself brought dazn to the usa I suspect it would be in a much better position than it is now with a lot more in the coffers. Eddie Hearn doomed dazn usa from the get go
        ... So you’re saying his name should be Money MARKowski?

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        • Monty Fisto
          And still...
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          #14
          Originally posted by Oldskoolg
          Now we know why the Essex lad is going into meltdown lately. That “American takeover” and “global domination” is approaching overseas military contingency operations cost and military/industrial project cost overruns expenditures. But hey, “earn with Hearn” they said. “Haymon lost a billion” they said.
          in all seriousness, after reading that article I came away thinking markowski should have been the salesman for dazn and not Hearn. Murkowski actually sounds like a corporate businessman while the Essex youngster no doubt lost that venture billions with his smug attitude, feuding with promoters and fighters, bridge burning, etc etc. had murkowski himself brought dazn to the usa I suspect it would be in a much better position than it is now with a lot more in the coffers. Eddie Hearn doomed dazn usa from the get go
          I think you've grabbed the wrong end of the stick when you talk about 'lately' and the cost of the American takeover.

          To be clear: these number are from 2021. There's nothing in them for 2022. So not really anything to do with 'lately'.
          And the losses are driven by the cost of Serie A and Bundesliga rights. The Italian rights alone from 2021 to 2024 cost $3bn. So the losses are not driven significantly by the 'Amerian takeover.'
          Revenue grew at around 79%, while losses grew 79% also, outstripping revenue in absolute terms. I'm not saying those aren't worrying numbers, but 2022 could look very different, given the big cost of the football rights would grow 0% from 2021 to 2022. The big jump in losses would be for 2021 when they had to start paying for those rights. Obviously, I don't know what the numbers are for 2022 and DAZN tends to play their cards tight to their chest, but there's nothing outrageously or obviously false in their suggestion that they will start making money this year, given the pattern of growth in revenue alongside the presumed plateau in costs that they should experience. Obviously I'm not saying their US venture is going well, just that it doesn't appear to be a big part of these numbers.

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          • PBR Streetgang
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            #15
            We are all looking at this thru the lens of boxing fans which really is small potatoes compared to other sports. DAZN paired up with sports that gave them fairly easy access into markets (boxing, MMA, etc).

            DAZN's survival will ultimately hinge on the investments (and losses) in those other sports. I like the concept of boxing apps and I liked DAZN initially but I've been underwhelmed with them lately. I personally prefer ProBox's approach and content better.

            I wish them luck in their endeavors. There is more than enough room in the sport for it to be provided to us in different manners and by different promotions. The more boxing available to us, the better.

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            • Jab jab boom
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              #16
              For all the talking Hearn likes to do, he’s been a massive failure with dazn. He has thrown more money at guys like Canelo, ggg and Jacobs than they’re worth and none of them have given dazn the type of return in both numbers and meaningful fights that they hoped for.

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              • moochi
                We need one organization!
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                #17
                Is it their money or Russian blood money?

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                • bballchump11
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                  #18
                  DAZN would be a penny stock if it was a public company.

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                  • Liondw
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                    #19
                    That's a lot of money that billionaire has to waste.

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                    • Boxing Scene
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                      #20
                      All DAZN is for someone or some people is a tax write off. Complete failure.

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