DAZN platform getting injected with Billions!!

[RENE JUNIOR]

That’s a great question. Naivety maybe? Maybe they thought boxing could be a foot in the door into securing deals for other sports? Or maybe they just badly overvalued the assets they were acquiring? I honestly don’t know.

Another thing I’d add though is boxing’s appeal can be deceptive. There is big money in boxing but only for a very small minority of fighters. Maybe DAZN’s sample size was far too small when analysing the metrics of the sport. Superstars like Canelo, GGG, AJ don’t reflect the true market value of the sport.

Wow, I would love to have you on my channel breaking all this down on a show. Very interesting input man

[RENE JUNIOR]

"Maybe they thought boxing could be a foot in the door into securing deals for other sports."

I think this is the answer, from the DAZN perspective. Early on they were actively trying to add whatever they could in the American market, boxing was the tool they were going to use to introduce themselves to the American audience and then build from there. But it was always going to be near impossible to obtain any of the major American sports and getting a little slice of one of those wouldn't do much either. Sadly, they probably won't last much longer. I subscribe as a hardcore boxing fan, but I realize I am one of a couple hundred people that will sit there and watch an entire Matchroom Italy show. I actually think to survive (in the US at least) they need to embrace branding themselves as a sort of "world sports platform" and grab the international rights to as many things as they can. They are never getting NFL, NBA or MLB, it just won't happen. But they can grab other niche audiences by trying to get things like tennis, golf, formula 1 and mainly soccer. Nobody in the US is tuning in for darts and bowling, but I would be trying to grab rights to as many soccer leagues as possible. Soccer's popularity is massively rising now in the US, with all the kids that actually played growing up now becoming adults and parents and the knowledge of the game here is starting to increase as well, thanks to the impact of the Premier League in the late 90s and 2000s. Add on to that, loads of Americans finally starting to play in different leagues all around the world and this is content that will have a high ceiling going forward.

If I'm DAZN I'm pushing for as many of those leagues as I can get, even if you have to start with things like the Scottish Premiership and Brazilian Serie A and Austrian Bundesliga and eventually try to work you way up to acquiring the top leagues. This is the only sport that I can see in the US that doesn't have major rights locked up in one or 2 en****** AND that will see increased viewership in the coming decades. Think it's their only shot, boxing will never be more than a niche audience in the US again unfortunately, so it is what it is.

Man I love reading your responses!!
This is why I post things so i can read VERY educated breakdowns like this!!

[RJJ-94-02=GOAT]

Wow, I would love to have you on my channel breaking all this down on a show. Very interesting input man

What platform do you use? YouTube? I have debated starting a podcast or something in the past. I’m not a tech guy whatsoever though, wouldn’t really know how to go about it. It’s finding the time as well tbh.

[RENE JUNIOR]

What platform do you use? YouTube? I have debated starting a podcast or something in the past. I’m not a tech guy whatsoever though, wouldn’t really know how to go about it. It’s finding the time as well tbh.

Yeah I got a You Tube channel dedicated to Boxing analysis and commentary. Hey do you have IG?
Would love to have you on the panel to talk about DAZN and it's possible future in the Boxing market.

[sicko]

...OK?

The hope is that the APP can eventually turn a profit and pay for/fund itself, it is not for Billionaires to continue to fund it and bail it out with their own money. Boxing alone is not popular enough to build them the Subscription Base they desire. Need the rights to Premier (which they just lost the rights to in Canada to FuboTV) and sports that are far more popular than Boxing

[RENE JUNIOR]

...OK?

The hope is that the APP can eventually turn a profit and pay for/fund itself, it is not for Billionaires to continue to fund it and bail it out with their own money. Boxing alone is not popular enough to build them the Subscription Base they desire. Need the rights to Premier (which they just lost the rights to in Canada to FuboTV) and sports that are far more popular than Boxing

Exactly!
That's one reason why I posted this topic.
Seems like DAZN Boxing is in a desperate position for the fact that a Billionaire had to invest billions more for DAZN to stay afloat. Bad look

[RJJ-94-02=GOAT]

Yeah I got a You Tube channel dedicated to Boxing analysis and commentary. Hey do you have IG?
Would love to have you on the panel to talk about DAZN and it's possible future in the Boxing market.

Nah I don’t use any social media mate, I’m admittedly a bit of a dinosaur in that regard.

[Inspired]

For the record, dazn have not spent anywhere close to those figures in boxing. remember his deal with matchroom was a 10 yr deal and only 3 yrs in, we havent seen eddie spent a big chunk of it with the whole covid situation.
the reason behind 'paper debts' is because they spent a lot of money aquiring rights fees but in addition to that, that debt is a paper debt because it's money owed to the owner/perform group/blavatnik. However, you can literally inflate those figures at will anytime you like.
roman abramovic is worth a lot less than blatanik and has spent a lot more on chelsea fc as a hobby...so i doubt dazn is going anywhere.

[Earl-Hickey]

I like the core concept for DAZN and I think they deliver pretty good value for money most of the time.

They have yet to deliver on their initial promise, but I hope they can grow into a bigger offering because they have the ability to be the most cost effective platform for boxing fans.

I'm sure if Eddie hearn left DAZN it would be a lot more popular on forums but people on forums don't pay to watch boxing anyway so it doesn't matter.

[Toffee]

Wow, that sounds really accurate. And I think that is EXACTLY what is going on man.
Sad case and Hearn seems simply not deliver in all those points you explained. He is delivering a little with Canelo, but with all the other fighters he is not because of their medicore opponents.

You've got to remember that Hearn isn't DAZN. He provides content to DAZN under a contract.

If Hearn carried on with Sky then who would DAZN go to? The fact Sky have gambled with Boxxer should show us they didn't have too many viable options.

There isn't room in the sport for that many major promoters.

Hearn has a big contract with DAZN. That's great for boxing and it's great for Matchroom. We should appreciate the money DAZN is putting into the fight game.

Is Hearn delivering? Well he still has a massive contract. So I guess he is to some extent.