DAZN platform getting injected with Billions!!

[BigZ44]

I agree on many fronts man. I too think football/soccer is definitely the best option for DAZN in both the UK and US. The EPL and UCL are pretty much untouchable over here but they could definitely make play for La Liga, Serie A, Bundesliga and Ligue 1. There’s a massive hardcore fanbase of football fans in this country who I believe would subscribe to DAZN for one or more of those top European leagues.

As you said as well just pick up what you can on the cheap, I think we both realise they desperately need more content, even if it’s essentially just filler. I think if DAZN want to compete with the ESPN’s, Sky’s etc of this world they’re going to need to provide live content daily. 4-6 events a month simply isn’t enough.

Yeah, they are obviously nowhere near that level and probably never be, but there is certainly the opportunity to carve out a role among sections of hardcore sports fans that would be enough to make them a viable entity at least. Hope they can make it, cuz I enjoy the quantity of boxing they show (even if a lot of the cards aren't the quality I'd like to see) but they are going to have to change some things to survive (in the US at least, I think they can at least stay afloat in the UK with what Matchroom has to offer)

[hogey]

I think overall Dazn is doing a decent job so far, but they need to not get greedy on subscription price because its very easy to find any event for free online if you feel you are being ripped off.

[RENE JUNIOR]

I agree slightly. But even PBC when they first came out pitched Free Boxing for all, now look at them, PPVs all around, even very low quality PPVs. If DAZN only do 3-4 PPVs pee year for major fights, and don't price them ridiculously high then I'll stick with them. Cards haven been good for the most part. I don't think we can get away from PPVs in boxing unfortunately.

But the thing here is PBC were not going to extreme claims that PPVs are dead like Hearn and Oscar were.
I definitely see your point though.

[RENE JUNIOR]

That's probably exactly what's going to happen. I remember that Hearn interview where he talked about going that route. They'll definitely lose a lot of subscribers if that happens

Yeah,and if they lose a lot of subs at that point, I think that will be a wrap for DAZN Boxing

[RENE JUNIOR]

He's the primary investor in the the company that oversees DAZN so he's already committed. It's hard to say if the money is an injection of resources or just a clearing of the debt (or a mixture of both). It's definitely a show of confidence and doubling down on the DAZN venture.

The article I read stated that DAZN saw 20% revenue increase but still staggering losses. My wild guess using simple math is that buys the project a year or two to show evidence of sustainability but who knows. I imagine they will use this move to try and secure some type of sports rights that will get them closer to that goal.

Yeah, I mean if they don't increase their profits soon, and continue with staggering losses as they have for the past couple years, the future looks grim for DAZN Boxing.

[RENE JUNIOR]

It's no surprise they could of been struggling with money, they have tried to deliver well and have spent a lot of money trying, they don't seem to of done badly but they could be doing better.

It seems for one reason or another they have hit alot of resistance in the American Market which can't of helped and they have just took a big hit in Europe by losing out on BT sport or what ever it was.

Ppl keep pumping money in but will want to see some turn around on investments at some point, I like what they are trying to do and I hope they succeed but if they go bad then I pull the plug on my contract.

Great input!
That's kind of how I see it. They could be doing better definitely.
Yeah I think it's been long enough for investors to get their turn around on investments but I guess they are pumping more money for another gamble.
Yeah the other platforms have definitely been competing quite well over DAZN Boxing IMHO.
We'll see what happens.

[RENE JUNIOR]

For the American market, getting into MMA might be a decent way of gaining some traction. The loss of Bellator hurts but perhaps they could try to get streaming rights for smaller regional and international promotions. Perhaps gaining dominance in combat sports to include some niche and cheaper ones (bare knuckle, MMA, boxing, kickboxing, etc) would be an angle.

I think it will be too difficult to obtain rights on the premier leagues for baseball, football, basketball and even hockey... especially when you have en****** like Amazon and Yahoo trying get in on it as well.

Ah that is a very interesting point.
BKFC would be an amazing option for DAZN because that sport is growing rapidly as I have predicted more than a year ago (I pushed a video explaining that).

Other than that, it is going to be a huge challenge for DAZN to gain lucrative traction for profits in the American market. It looks like the fact of the matter is that DAZN is competing with AMERICAN platforms that intimately know their market WAY BETTER than DAZN and are dominating.

[RENE JUNIOR]

I only pay $3 a month so it's not a big deal, but if the bigger fights are going to PPV then I'll be out on principle.

Hearn has previously said that it will only be the biggest fights on PPV. We'll see how that plays out.

Yeah, if the PPV model works out for DAZN, then maybe they would do more events on that and slowly do away with the subscription thing for Boxing at least.

[RENE JUNIOR]

I don't think anyone would expect them to be making money with the amount they've invested recently going global and with the pandemic.

They are struggling to get sports rights in some regions though, and that's ultimately going to 'cap' the amount of subscribers they will get. In other regions they've managed to get the football etc. which means they are players there.

Its a game of patience. These dudes have billions, they have no problem investing long term - if it does end up being the Netflix of sport. But they need to get those rights.

True, but I see that happening in a very long time, long uphill battle.
But as you said, these investors are patient, they know what they are doing apparently.

[RENE JUNIOR]

They’re not delivering the premium events needed to attract consistent subscribers and fighters are being crazily overpaid that’s why they’re losing money from a boxing perspective. I doubt they’ve turned a profit on anybody not named Canelo. Hearn clearly lacked understanding and knowledge of the US market and his decision making reflects that. Without the Sky juggernaut protecting him, he’s essentially just a mouth for hire.

Hearn essentially just picked up fighters nobody else wanted like Andrade, Haney, Farmer etc and ******ly paid them inflated guarantees. They were never going to recoup on those deals and the only other genuine stars they did sign like GGG were being paid millions due to huge guarantees to fight guys like Rolls and Szeremeta. That’s financial suicide.

I don’t want to sound anti-DAZN here because I do like the DAZN concept but it’s not sustainable. Boxing is far too niche to be your premier product. People will subscribe for Canelo and maybe Joshua how do you retain them for the other 9 months? They don’t have the Premier League like Sky, the NBA like ESPN or the NFL like FOX to garner that continuous base of subscribers. Until that changes DAZN will continually be marginalised in the sports media industry. If you look at the bigger picture, Boxing simply isn’t big enough to centre a sports streaming service around. Sadly, DAZN boxing was always destined to fail.

Wow, that sounds really accurate. And I think that is EXACTLY what is going on man.
Sad case and Hearn seems simply not deliver in all those points you explained. He is delivering a little with Canelo, but with all the other fighters he is not because of their medicore opponents.