Tweet
A few things..
1) Sky sports overall is divided by different sports anyway. Eddie also pointed out that in his view, there arent many from other sports going into boxing. It's a hardcore boxing fanbase that only grows through social media/youtube growth. So for example if there's a big football match and they put on an ad showing a big boxing fight, the ad views to ppv buys or even general viewership won't really grow. They've tested this multiple times. In recent times a typical non-ppv matchroom card does not do significant numbers.
2) AJ is massively popular for example, not because of sky sports promotion but because of the bbc exposure he got as an olympian. over the yrs it's the appearance he's done through sponsorship campaigns, through his appearance on chat shows, top gear etc.
3) Dazn signed an agreement with the bbc, that is, free to air tv. So their guys will get exposure through the bbc which will show boxing content/highlights.
4) sky sports biggest method of advertising has been through billboard ads all over the country. In fact the UFC is the same. When there are billboard ads for say, Mgregor vs Khabib, all up and down the country, that is where casual eyes take the first interest. Quite literally when driving or walking, in that alpha brainwave state, you see billboards, you remember it.
watching tv and being on your phone, not as much because we're already bombarded with info.
5) my main point of exposure was not about casuals. it was about us boxing fans receiving more information on existing talent and prospects.
For example nowadays the british fight cards are watched by every boxing fan with dazn. So conor benn suddenly can walk around the US and anyone with dazn knows who he is. that wouldnt happen for random pbc prospects.
if fulton was walking around boxing gyms in the US, trust me, a lot of people would not know who he is by face.
However that's not the point either...it isnt about who is popular per se. it's just about our love for the sport and our wish to see more boxing content.
i remember when Michelle joy phelps did lengthy interviews with keith thurman. There were some real good ones and he got emotional in one of them.
that is the type of content we should see regularly for all of them.
why do you think dillian whyte is a fan fav? TRUST me, it's because of his ifl interviews. on the surface he is a trash talking hater. in interviews extended over the yrs you get to know what he's about more, his way of looking about boxing and life. the result is, people like him and root for him.
pbc shut the door on outside media. it is one big cult where everything is controlled.
wilder only goes through lgbtc.
when was the last danny garcia interview? when did errol spence jr ever do lengthy interviews going in on his life?
watch ifl, boxing social etc, it is constant..and the boxing talent pool isnt even that great here.
the only thing we get is eli nutsack kissing ar5e and asking dumb corny questions.
notice matchroom US also have a good relationship with 3-4 diff channels over there too?
Did we get to see inside a pbc boxing bubble? content like this?
secondsout produce some good content, Radio Raheem. he's the only one i think is really allowed inside pbc circles.
However, my main problem with Matchroom is their attempt at expanding and broadening its boxing audience stateside online; Which is going to be a very difficult thing to do because boxing is no longer a mainstream sport in the U.S.
In addition, those social media platforms are only good at appealing to the boxing fan but not the casual fan. The only way Eddie Hearn is going to gain a foothold in the American boxing market is through television exposure.
Without it, his current roster of fighters; Especially the young ones are going to be very hard to find or even noticed by the casual fan while fighting underground on the world wide web.
Those fans don't purchase DAZN. If you want to expand the sport of boxing to the casual fan then the internet is not the proper business model. You have to build these young fighters profiles by giving them television exposure.
Comment