Boxing The Fourth Most Popular Sport by Gen Z

[ShoulderRoll]

People want to like boxing. The promoters just need to get the hell out of the way.

[JaBfromTokyo]

After reading the article, it makes more sense the numbers for boxing, but I'd argue these are not "boxing" fans, but fans of individual fighters. It makes a good point about the following of athletes over teams or groups among younger generations, but for boxing just probably means that guys like Canelo and Mayweather and Joshua can become huge mega stars, but the depth of the sport won't be there, hence nobody tuning in for fights like Donaire/Oubaali other than hardcores. I'd also argue 6,000 people is way too small of a datapoint considering the population of the country, so take the numbers with a grain of salt.

MMA is 6th. This isn’t some yes or no survey conducted by twitter in order to pass some time and debate... It’s a study done by a reputable sports analytics company. They know what they are doing as organizations rely on this type of data when it comes to making major decisions.

There is also a separate article on a site called Adage that I haven’t had a chance to read (mostly because I don’t want to pay for their subscription) which references it and also has quotes from Top Rank’s new Chief Revenue Officer Brian Kelly talking about his approach on potential ad revenue and where/how they want to road map it moving forward.

Fans of boxing love to downplay it, yet boxing is still a large part of the American fabric. If you type in boxing on any universal chat box, a boxing glove emoji pops up. It will be customized to the chat app, hell, even snapchat has their own version. Can you do the same thing if you type in MMA? It’s a really dumb example, yet It just shows that boxing isn’t going anywhere anytime soon.

Also, this is super impressive considering the fragmented state of the sport with multiple networks/promoters. Already increasing in popularity like a rocket...yet can you imagine if it was all under the same entity and run like a machine, like the NFL or NBA? It would be THE top sport again, there is no doubt about it.

[Marchegiano]

If this is true illegal streaming IS happening at crazy rates cuz ratings don't seem to co-sign this outcome. Although maybe I'm misunderstanding "very interested" in boxing & that could be more basic like reading boxing news online & following boxers on SM.

I assume the latter; metadata. Mentions, likes, views, links, and **** like that.

Can't say I'm surprised, youth probably likes the idea of boxing more than the actual state of the sport.

[sicko]

Extremely Misleading Poll!

Yeah Generation Z like Boxing...When it is Generation Z Social Media Stars doing it but as far as them caring about Professional Boxing...Absolutely NOT! I watched Youtube vs TikTok Event last night and that Card was far more Entertaining than Shakur Stevenson Card. Better Production and better overall RING WALK Production hell some of these kids even have better Ring Walk Attire than most of these Pros

So yeah Thank These Kids for having Generation Z more interested in Boxing because it is most certainly not because of the Pros

[Eff Pandas]

Extremely Misleading Poll!

Yeah Generation Z like Boxing...When it is Generation Z Social Media Stars doing it but as far as them caring about Professional Boxing...Absolutely NOT! I watched Youtube vs TikTok Event last night and that Card was far more Entertaining than Shakur Stevenson Card. Better Production and better overall RING WALK Production hell some of these kids even have better Ring Walk Attire than most of these Pros

So yeah Thank These Kids for having Generation Z more interested in Boxing because it is most certainly not because of the Pros

Didn't know Buffer did this. Musta paid nice.

[TMLT87]

73.6% of statistics are made up.

[ShoulderRoll]

73.6% of statistics are made up.

You seem upset that the numbers don't support your view of reality.

[TMLT87]

You seem upset that the numbers don't support your view of reality.

Anyone that thinks more young people follow boxing than MMA has their head completely in the sand. Some article from some random obscure website called "twocircles.com" that goes into very little detail on how it came to its conclusion and links it to some video with 300 views, isnt going to change that. Wouldnt social media, YT etc numbers be in favour of boxing if this was the case considering young people use the internet more? so why is it the other way round? why hasnt there been a boxing video game in a decade but EA makes UFC video games? young people play video games right?

[JaBfromTokyo]

Anyone that thinks more young people follow boxing than MMA has their head completely in the sand. Some article from some random obscure website called "twocircles.com" that goes into very little detail on how it came to its conclusion and links it to some video with 300 views, isnt going to change that. Wouldnt social media, YT etc numbers be in favour of boxing if this was the case considering young people use the internet more? so why is it the other way round? why hasnt there been a boxing video game in a decade but EA makes UFC video games? young people play video games right?

Until you know what you are talking about and actually spend 15 seconds looking into something, please take a back seat.

This isn’t a random website, or a twitter poll. It’s a study conducted by a data analytics firm, and one of the best if not the best in all of sports. Do you know who they work with? Take a look at their client list and come back. The largest leagues in the world..the entire Premier League, NFL, several NHL and NBA teams....you might have heard of these.

There is no vested interest in this data by any one entity, and it’s not somebody conducting a yes/no poll. This is data that large organizations require to make big money decisions.

[TMLT87]

Until you know what you are talking about and actually spend 15 seconds looking into something, please take a back seat.

This isn’t a random website, or a twitter poll. It’s a study conducted by a data analytics firm, and one of the best if not the best in all of sports. Do you know who they work with? Take a look at their client list and come back. The largest leagues in the world..the entire Premier League, NFL, several NHL and NBA teams....you might have heard of these.

There is no vested interest in this data by any one entity, and it’s not somebody conducting a yes/no poll. This is data that large organizations require to make big money decisions.

Lol yes keep believing that. Its a survey of just 6000 people with no specifics at all on how they drew their conclusions. It can easily be effected by for example the breakdown of demographics (gender, race, geographic) that they surveyed, it'd also be interesting to see exactly what they asked, and how many of those people were fans of LOGAN AND JAKE PAUL, but ended up being classed as "avid boxing fans". And this article is on some obscure website, with a video that has 300 views, and a Tweet thats got 50 likes and 10 replies lol, stop acting like its infallible science.

Again, why do UFC fighters have vastly more followers on social media than boxers? why does the UFC do much bigger numbers on Youtube? why does the UFC have video games while boxing hasnt for a decade? why is boxing stereotyped as an old man sport? why does MMA Reddit have half a million more followers than MMA boxing? wouldnt online numbers and video game sales in particular be a good indicator of what young people are engaging with?

Outside of this surveys claims there is no actual evidence (and calling even this evidence is generous), all these young fans are completely invisible, they dont show up in anything measurable, you know why? because they dont exist. If they did it would be obvious and would be reflected in actual tangible numbers.