Surprisingly, actual performances are not what affects the future pay per views. Here is why I say that:
Arturo gatti had FOUR fights-of-the-year. But he only had ONE ppv (mayweather).
Shane is perceived as an exciting/ballsy fighter. He can't carry a PPV.
BY CONTRAST:
Everybody knew that Hopkins-Winky would be a technical snoozer. It STILL did much more than Cotto/Judah or barrera/marquez.
Floyd has been widely criticized for his past two fights. Yet, people will buy PBF-Hatton. And hatton wouldn't be in a big PPV without Floyd.
Arturo gatti had FOUR fights-of-the-year. But he only had ONE ppv (mayweather).
Shane is perceived as an exciting/ballsy fighter. He can't carry a PPV.
BY CONTRAST:
Everybody knew that Hopkins-Winky would be a technical snoozer. It STILL did much more than Cotto/Judah or barrera/marquez.
Floyd has been widely criticized for his past two fights. Yet, people will buy PBF-Hatton. And hatton wouldn't be in a big PPV without Floyd.
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