The high price tag is not preventing it from doing great PPV numbers relative to other boxing matches, it's preventing the event from being seen by mass audiences. His point is that even if ten million people total (2 million buys x 5 people watching per buy) are to watch the fight, that's not nearly as many as would watch if the fight were more easily (and affordably) available.
I think he makes a fair point; it's not a doomsday point, just reminding that even a 'big' event is still being sold only to a relative fringe market.
I think he makes a fair point; it's not a doomsday point, just reminding that even a 'big' event is still being sold only to a relative fringe market.
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