IMO Tex Rickard should be noted for creating boxing's first great promotion. While Johnson-Jeffries was without doubt America's first fight of the century (that crossed over to the general public) it was of course driven by racial discord.
Dempsey-Carpentier was a mismatch with no justification yet Rickard took this non-fight and put 75K butts in the seats with 25% of them being women.
He pulled this off via pure promotion. He had Hollywod stars involved (Chaplin; Fairbanks; Pickford); and when the Press howled it was a mismatch he invented the 'evil eye' punch; and in the end built his own stadium and then packed it.
Don King and Bob Arum have put on some great shows themselevs but all their big ones always offered top fighters. Rickard pulled in a million plus with, what everyone in the know knew was, a stinker and yet everyone went home satisfied. That's magic!
I don't think that feat has been matched. (Except maybe Don King's Chavez-Haugen bout, but I don't know if 130,000 Mexicans counts.)
Dempsey-Carpentier was a mismatch with no justification yet Rickard took this non-fight and put 75K butts in the seats with 25% of them being women.
He pulled this off via pure promotion. He had Hollywod stars involved (Chaplin; Fairbanks; Pickford); and when the Press howled it was a mismatch he invented the 'evil eye' punch; and in the end built his own stadium and then packed it.
Don King and Bob Arum have put on some great shows themselevs but all their big ones always offered top fighters. Rickard pulled in a million plus with, what everyone in the know knew was, a stinker and yet everyone went home satisfied. That's magic!
I don't think that feat has been matched. (Except maybe Don King's Chavez-Haugen bout, but I don't know if 130,000 Mexicans counts.)
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