By Miguel Rivera
Golden Boy Promotions President Oscar De La Hoya, who promotes WBC middleweight champion Saul 'Canelo' Alvarez, explains why a fight with Gennady 'GGG' Golovkin needs the proper time to build up.
Golovkin, who has the WBA/IBO/IBF world titles, is the mandatory challenger to Canelo. The WBC allowed both fighters to have voluntary bouts before facing each other in the fall.
Most fans would like to see the fight on May 7th, when Canelo is scheduled to return.
De La Hoya says if a deal was being negotiated tomorrow, he would request a 90 percent split in favor of his fighter - because his fighter has a proven history to draw against anyone, the ability to sell pay-per-views against anyone, and holds lucrative television and sponsorship agreements.
Golovkin's pay-per-view debut last year against David Lemieux only sold 150,000 homes, while Canelo went against fighters like Alfredo Angulo and Erislandy Lara and sold 400 thousand and 350 thousand, and his most recent fight with Miguel Cotto did over 900,000 homes. Canelo's 2013 defeat to Floyd Mayweather Jr. generated the third highest buyrate in boxing with 2.2 million purchases.
Because of his selling power Canelo is viewed as the number one draw in the sport (behind the soon to be retired Manny Pacquiao).
"If I had my way, if the fight was happening tomorrow, the negotiation would be 90 percent for Canelo and 10 percent for Golovkin, so obviously these negotiations would be complicated [if we did them now], but in time we will sit down and put together this fight, because it's a fight that everyone wants to see, "De La Hoya said to ESPN Deportes.
Golovkin is set to return on April 23rd against an opponent yet to be announced.