In the last few months, Canelo Alvarez has mentioned the idea of moving up to the light heavyweight limit - at least for a single fight - to challenge a world champion at 175.
Several times, Canelo has named WBO world champion Sergey Kovalev.
Last December, Canelo moved up to the super middleweight limit of 168 and knocked out Rocky Fielding to capture the WBA's "regular" title.
But this past Saturday night, he moved back down to the middleweight limit - and won a twelve round decision over Daniel Jacobs to unify the WBC, WBA, IBF world titles.
He wants to face whoever holds the WBO title in the fall - a trilogy with Gennady Golovkin or another title fight at 168.
But at some point, maybe at the end of the year or in 2020, he wants a belt at 175.
“Canelo is very ambitious,” Golden Boy Promotions CEO Oscar De La Hoya told Sports Illustrated.
“He wants to move up to 175 [pounds] at some point. He wants to challenge a champion at 175. I can see why he is ambitious like that. A lot of times we have to talk some sense into him and strategically get him the right fights.”
Last year, Canelo signed an 11-fight, $365 million deal with streaming service DAZN.
Canelo is still only 28-years-old, in the prime of his career, and he's been taking plenty of tough fights in the last few years.
De La Hoya is not worried about Canelo burning himself out too early.
“If he was getting beat up, then I would worry about it,” De La Hoya said. “But he’s not. Even in the gym, he knows how to move his head, he knows how to use his defense. I’m not worried. But when you are in these types of fights, you never know. One fight can make you feel old overnight.”