Oscar De La Hoya Exploring Deal to Take Golden Boy Promotions Stable to Triller, Deal With DAZN Expires at Years end

https://twitter.com/MikeCoppinger/status/1390845587269070853?s=20 Golden Boy’s current exclusive deal with DAZN expires at the end of 2021, sources tell The Athletic, and in the wake of Alvarez’s departure, the relationship between promoter and network has grown frosty. The issue began when it became apparent that the language in Alvarez’s contract with Golden Boy didn’t mesh with the wording in the promoter’s paperwork with DAZN, stymying efforts to finalize a blockbuster trilogy fight with Gennadiy Golovkin. ​​​​​​“From my personal experience with Triller and watching the numbers they have put up in just their two shows, I’ve been extremely impressed,” De La Hoya said. “We are engaged in conversations with executives at Triller and will see where they land.” Representatives from Triller and DAZN both declined to comment. Sources said the deal being discussed is potentially worth nine figures over multiple years. ​​​​​​“This kind of a deal gives Triller a promoting partner that is long on boxing bona fides, and it gives Golden Boy a fresh start with a platform that already connects deeply with a younger demographic,” said a source with knowledge of the conversations. “It would really be a win-win for both sides.” Not surprising as GBP has had discussions with ESPN, CBS and now Triller in the past year. But if they can get a nine figure deal over multiple years? That would be HUGE and great for the stable as currently the budgets for their cards are on average, less than 2M per show. Triller purchased FiteTV so they have a platform to put these fights on now.