The whole fight promotion has been abysmal. Compare it to Floyd Vs Conor this has been a snooze feature.
How many times did we see Oscar crying about the Floyd fight?
The mission should have been to build and promote this KO artist of his generation Vs Mexican gladiator of our times banquet.
They did nothing. They should have started promoting this properly to get it in the mainstream by any means necessary.
Headlines, publicity the gloves should be off.
How would you have promoted it?
Even HBO only has 2 episodes of 24/7 up.
Stupid thread.
You can't go on promoting a fight when a freak show is being hyped to the max. Circus was over and people were still discussing the fight for one whole month.
May-Mac was a chitty fight that sold purely based on the trash talk, press conferences, all access... it wasnt a real sporting event IMO
Canelo-GGG is a huge fight for every boxing fan. Even casuals. No need for that much hype. These fighters are exciting INSIDE the ring bot out of it. Too much hype would be boring IMO
Most people who know me know I'm a boxing fan, and I've been asked about this fight endlessly, basically as much as I was asked about Mayweather vs. McGregor.
ESPN has been all over the hype machine for this, which brings 1000 times more visability than an HBO 24/7 (those are so played out IMO).
Oscar's "if you want to see a real fight, forget about May/Mac and tune in for Canelo/GGG" message has resonated. People were saying it (I'm talking about in the media) before the spectacle fight and have been saying it all week.
Anyone who might possibly care is aware of this fight. It's competing with college football but no huge games on TV tonight, and the usual NFL talk on sports TV shows obviously takes away the spotlight a bit because the networks know NFL football is the biggest/most popular sport in the USA, but the idea of promotion is quite simply to make people aware and hopefully intrigued enough to buy it. And they've basically done that as well as they could IMO.
There is more buzz then the Chavez fight. You can't turn on ESPN without hearing about it. They drawing huge crowds in Vegas just for the weigh in, drew huge crowds in LA for the public workouts. You can't even buy tickets at any of the movie theaters by my way, my boy just hit me up cause he coming to my PPV house party because he can't find 2 tickets at the movie theaters they all sold out or only have a couple single seats. Bars that don't show boxing are having the PPV. If comparing it to Mayweather/Mcgregor then of course but if you compare the buzz to other huge boxing ppvs other UFC PPVs and hell the Chavez PPV which did over 1m PPV then promotion has been great. They sold out the t-mobile in a couple days and have a reported 30M live gate off the sellout. Remember other then may/pac and may/mcgregor the next all time highest gate in Nevada history is 20M. So this fight is already 3rd highest in history.
who cares man lol. why are you all so worried about ppv figures etc, just enjoy the fight yourself.
Well it matters to HBO. Considering they've been slashing its boxing budget and putting every marquee matchup on PPV I hope the fight does well.
To be fair, I think the reason why the UK casuals are tuning in for the fight is because both of them had stopped british household names in Khan and Brook.
Oscar did a terrible job promoting this fight. Hardcore boxing fans are out of touch with casuals. That's a fact. Some people were even predicting this fight was going to do over two million buys lmao. How? In what universe?
Crawford vs Postol and Floyd vs McGregor should have been lessons to boxing promoters. "The best fighting the best" doesn't sell itself, not anymore. Casuals want drama, they want conflict, they want two guys **** talking each other and behaving like juveniles. They don't give a **** if Canelo is the lineal champion and GGG is undefeated. Most casuals don't even know what Duran and Hearns look like or who they are. Why the **** is Oscar using those old timers to sell this fight? Jesus Christ he ****ing sucks at his job.
The smart thing to do would have been for Oscar to ride the momentum Showtime created, instead he tried to present his fight as a foil to MayMac for "real boxing fans". And we're already seeing what a huge misstep that was. Real boxing fans don't buy fights. Ward vs Kov flopped. Crawford vs Postol flopped as well. I hate to say, but I don't see much buzz for Canelo vs GGG. And at $80 a pop this fight is starting to look like it might flop as well.
I'll tell you What, there's definitely hype for this fight in the UK even amongst casuals, and that's very rare for two non british fighters fighting oversees. Several people who I know don't really follow box ing are actually going to be tuning in for this at 4am.
It's been the opposite for me. The only people I've seen who are aware the fight exists are all boxing fans in varying degrees, most nit even sure they'll watch it live due to the time.
It's a great fight that pretty much promotes it's self. I am really glad it's happening. If Oscar didn't promoted it as well as he should have that will cost him money. He is filthy rich already so he will be fine.
I liked that B&W commercial they had. Not sure on the syndication and frequency. The goal should have been to get it in terrestrial television so the common folk would see it. Not sure if thats too expensive and out of budget though.
It hasn't been that bad, all things considered. They only had three real weeks to promote. The world was focusing on May-McGregor.
The commercial was pretty cool, mainly because Duran and Hearns were there.
HBO 24/7s were boring as hell, I fell asleep through both episodes. Watching 24/7 nowadays makes really miss Mayweather and Pacquiao. Canelo and GGG are nice guys, but their personalities are boring as hell.
Real talk. I didn't even reach the half of that 24/7 episode for Canelo-GGG.
It hasn't been that bad, all things considered. They only had three real weeks to promote. The world was focusing on May-McGregor.
The commercial was pretty cool, mainly because Duran and Hearns were there.
HBO 24/7s were boring as hell, I fell asleep through both episodes. Watching 24/7 nowadays makes really miss Mayweather and Pacquiao. Canelo and GGG are nice guys, but their personalities are boring as hell.
I'll tell you What, there's definitely hype for this fight in the UK even amongst casuals, and that's very rare for two non british fighters fighting oversees. Several people who I know don't really follow box ing are actually going to be tuning in for this at 4am.
8y ago
GGG Vs Canelo: How Badly Has This Been Promoted? | BoxingScene Community