In depth look at PBC Business Model

http://www.sportsbusinessdaily.com/Journal/Issues/2015/04/20/In-Depth/Main.aspx Basically PBC has a boatload of money to work with, aiming to rebrand the sport, and eventually secure a large TV deal within 3-5 years. Fantastic article, thanks for sharing.

Haymon has a couple former Golden Boy execs on his team including Richard Schaefer but there's just not that many career boxing business savy people out there outside of Bob Arum and Don King Schaefer isn't really a boxing guy, he's a former banker and a businessman. Binkow was more involved with was brands and sponsors....and probably a Schaefer loyalist, as he left GBP shortly after Schaefer did and then took up with Mayweather Promotions.

This says a lot... They certanily have plenty of money for this... and they seem ready for the losses... But I still think there's probably a big flaw with this approach in that it's primarily businessmen with money to spend and looking to get into sports...what sports it doesn't seem to completely matter...and that they don't seem to have many people that know that much about boxing. Haymon has a couple former Golden Boy execs on his team including Richard Schaefer but there's just not that many career boxing business savy people out there outside of Bob Arum and Don King

This says a lot... He checked with others he respected, including former HBO Sports head Ross Greenburg, all of whom spoke highly of Haymon's capacity to deliver quality fights. They certanily have plenty of money for this... Caldwell was there to show NBC that Haymon Boxing had the wherewithal to not only launch the PBC, but sustain it, with the pledge of upward of $425 million from a $40 billion fund that he co-managed for Waddell & Reed, the same fund that had invested about $1.5 billion in Formula One. and they seem ready for the losses... As he laid out his plan, which would include not only NBC but other broadly distributed networks, it became clear that Haymon's company might have to bleed upward of $100 million; and perhaps two or three times that much; as it built a brand and an audience, a proof-of-concept phase that would then enable him to cash in on the rights fees that continue to trend upward across sports. An undervalued call option, with the high risk but high return. They would put about 1 percent of the $40 billion fund into Haymon's venture, prepared to lose all of it. But I still think there's probably a big flaw with this approach in that it's primarily businessmen with money to spend and looking to get into sports...what sports it doesn't seem to completely matter...and that they don't seem to have many people that know that much about boxing.

Great find and a great read, all I've wanted was some information on this topic because too much was left in the dark. Obviously they were only going to talk about the good things in this article as it's people very closely related to Haymon. However, the fact that he sold people who thought boxing was "dead" on putting on TV is proof he's passionate about the product. Haymon wants to get paid but passion is still the driving force behind it and that I respect. As boxing fans we should hope for PBC to be a success. Bad analogy but people say Nintendo shouldn't change and be on cellphones or be a software company only making games. This legitimately pisses people off because "that isn't Nintendo." That isn't the point, the point is we want more people good Nintendo games, they are better than most games out there now. But, I don't want to buy a console with a stupid controller to play them, that doesn't mean the games are bad. Bring that back to boxing, people say they don't like boxing because they never watch it. They'd watch it if it was easily accessible, but they aren't going to give the sport a shot because they don't want to pay for PPV or HBO/Showtime. HBO/Showtime is a DS and NBC is a free to play mobile game, it just needs to be watched by more people and we should be promoting that, not hating on Haymon. And while the matchmaking hasn't been the best, it's still new and there haven't been any major mismatches at least.

Interesting article, actually sheds some detailed light upon all of this. I personally think it will fail because I don't think there is the US talent coming through that will sustain the interest of the American would-be newcomers to the sport.

That was a good article. It gives some hope for the future knowing more about the business end, and how it came to be. I would like for this to succeed the way it is described in the article. I just want some of the nostalgia parts to be kept in tact and for good fights to be presented. Mismatches shouldn't be anywhere on these telecasts, however the first few cards showcased that. If things balance out in the future with less attention focused to a handful of "star" fighters, and gets evenly distributed leaving up to the combatant to make a name for themselves, this should be good. The optimistic view I have is while I don't dig the presentation as it is now, I am hopeful that it can evolve over time to present a really great promotion. there's a clear favorite in many of the fights but overall the fights have been set up to be competitive other than Bika vs Stevenson.

These PBC business model threads are popping up more and more lately hmmm. I would love to know who some of Haymon's investors are. just a few WORLD WIDE TECHNOLOGY INC. CAMAC INTERNATIONAL CORP. BRIDGEWATER INTERIORS LLC ACT-1 GROUP ZEROCHAOS MV TRANSPORTATION INC. TAG HOLDINGS LLC THE RLJ COS. BRIDGEMAN FOODS INC. BARDEN COS. INC. google is your friend.

These PBC business model threads are popping up more and more lately hmmm. I would love to know who some of Haymon's investors are. wouldn't it be funny if posters wanting this to fail were investing with the hedge funds that gave Haymon the money.

These PBC business model threads are popping up more and more lately hmmm. I would love to know who some of Haymon's investors are.

That was a good article. It gives some hope for the future knowing more about the business end, and how it came to be. I would like for this to succeed the way it is described in the article. I just want some of the nostalgia parts to be kept in tact and for good fights to be presented. Mismatches shouldn't be anywhere on these telecasts, however the first few cards showcased that. If things balance out in the future with less attention focused to a handful of "star" fighters, and gets evenly distributed leaving up to the combatant to make a name for themselves, this should be good. The optimistic view I have is while I don't dig the presentation as it is now, I am hopeful that it can evolve over time to present a really great promotion.

Effin great. 3-5 more years of crying and moaning about the lights, gate revenue, card girls and more boxing being shown on a regular basis

Good read. Thanks for the post.

Interesting