He's creating a bottomline. When you watch boxing, this is what you will see (and im not talking about fights).
He wants people who start watching boxing to associate it with A) the fighters and B) the fighters are on
Again, he wants people see and think PBC when they think boxing.
I think you will see a common theme along all networks this little experiment is happening with.
I cant wait til ESPN's broadcast though. They know how to do it right. No Fluff, straight to an opening fight at the start of a broadcast. Quick and to the point news and interviews between fights. As much as I hate Atlas, him and that other guy (why the **** cant I remember his name?) have good flow and relationship to make things exciting.
You're missing the point .... They would take the fight off free TV for a single event and push it on PPV.
Example:
Fighter "A" fights on free-TV for three fights and his major fight is on PPV.
That assumes the PBC can build "major" fights, and an audience to pay for them.
The non-"major" fight card last night cost about $5 million in purses.
That's a large bill for a non-major fight, and a large for 3.1 million viewers.
He needs to stop paying potential threats off because these are not trained actors like wrestling. When these guys try, it looks worse than a B rated movie. Hymen needs to call Hulkster up and get some pointers.
Why buy a cow when you get the milk for free?
You're missing the point .... They would take the fight off free TV for a single event and push it on PPV.
Example:
Fighter "A" fights on free-TV for three fights and his major fight is on PPV.
One word, "Public awareness".
If fighter "A" is being featured on free TV, the general public becomes aware of him and what he is doing. If such a time occurs when fighter "A" is in a position to fight for a major title or against another similarly promoted opponent who also has gained a following via Free TV, it would setup better numbers on a potential PPV.
"Advertisements on TV lead to people actually buying the product."
Same principal!!!!
Why buy a cow when you get the milk for free?
It's interesting that you think people watching boxing on free channels (in front of people with free tickets) will increase the number of people who will pay to watch it.
One word, "Public awareness".
If fighter "A" is being featured on free TV, the general public becomes aware of him and what he is doing. If such a time occurs when fighter "A" is in a position to fight for a major title or against another similarly promoted opponent who also has gained a following via Free TV, it would setup better numbers on a potential PPV.
"Advertisements on TV lead to people actually buying the product."
Same principal!!!!
This format in the long-term, will lead to better PPV numbers because the public will get a change to see what they're paying for in advance and for free.
It's interesting that you think people watching boxing on free channels (in front of people with free tickets) will increase the number of people who will pay to watch it.
One thing he seems to be doing, is putting the fighter's in the forefront of boxing, where they belong.
Since the business model of PPV became the standard, boxer's have become more and more, secondary to the Promoters, the event sponsors, the networks and even the trainers, i.e. "This is what we have produced".
What I saw last night was an elimination of most of the fluff that overshadowed the boxer's. You saw the boxer's presented in a marketable fashion, and the evening was about them showcasing their skills, or lack thereof in the case of Molina.
This format in the long-term, will lead to better PPV numbers because the public will get a change to see what they're paying for in advance and for free. (A comment on "free" everyone is paying for cable/direct-tv etc... so it isn't really free, in the truest sense of the word)
Overall, I think it was a good start, but there are a few areas that need work.