Yeah sure, he has his ego and wants to look like a big man ditching Floyd but the reality is this new kid needs exposure in the US because whoever his handlers are they're doing a slow, rubbish job at bringing his name up in the US.
He needs big platforms to fight on to get his name out there and short of fighting on CBS/NBC there is no bigger platform than Mayweather's card. Canelo simply isn't at the stage where he should be walking around acting like a super star. He needs to be getting more exposure first before locking himself down on a small channel like Showtime.
He went from averaging 1.6 million viewers on HBO, to being watched by tens of millions of the May undercards, and when he gets a little big headed he ditches this and goes walking over to a small channel like Showtime where his viewers drop to 1 million - AND THAT'S A RECORD FOR SHOWTIME. This kid is allowing his exposure to drop like a rock when he should be getting bigger.
Quote:
Originally Posted by ThePunchingBag
If Canelo wants to become a big star in the U.S. outside of the Mexican market then he needs to learn English. Simple as that.
Has there ever been a boxing crossover superstar who couldn't speak a lick of English?
Roberto Duran? He got his exposure from fighting American superstars though.
Kind of like Canelo would if Floyd would fight him.
Really nobody cares about that. If you keep putting a face in front of people they'll recognise it more and more. And really that has nothing to do with this. He was clearly on his way to being a star after defeating Mosley but suddenly he just hit reset by hopping to Showtime. And Canelo's English is coming along well anyway.
But as for stars who don't speak English. Manny's english is pretty broken and was worse a few years back. In the UFC Anderson Silva speaks very little english his last fight did 500k buys. Also in the UFC Faber's last fight did 400k buys. Fedor was also a big name, he attracted lots of viewers when he fought on NBC, or whatever channel he fought on. I know boxing fans like you are pretty jaded when it comes to race but really the general public wouldn't think twice about this stuff if the promoters weren't so conceited as to use race as their primary promoting tool.
Bob Arum saying he only promotes to Mexicans would be like a person saying they only talk to white people. Say something like that in public and no one will want to know you.
bad example canelo is white
Posted from Boxingscene.com App for Android
I ain't even mad though, realistically he said Floyd fight me or I'm not fighting on the under card, which is a stupid move but I ain't mad, at least we get to see Trout-Canelo a lot sooner, that's what I'm most happy about.
Totally agree with this. Canelo put on his big pants and stood his ground. I for one can't hate on him for that.
Dude Canelo is 22. He's way ahead of Floyd at 22 popularity wise, despite having accomplished way less. He's the single most overpromoted fighter of the century. I'm not even kidding, who's got more hype per accomplishment since 2000?
But Canelos has yet to deliver against the best in his division. So nobody knows if Canelo really has the goods. Floyd at that age was already beating the best in his division. Say hypothetically Canelo looses to Trout hes another loss away from becoming Victor Ortiz.
Look, here is the search graph comparing Canelo and Mayweather. Look how far he is from Mayweather. That should put were he stands in boxing into perspective.
http://www.google.com/trends/explore?hl=en#q=canelo%2C%20mayweather&cmpt=q
Now on the other hand here are the search charts comparing Canelo's search numbers to Ronda Rousey's
http://www.google.com/trends/explore?hl=en#q=canelo%2C%20ronda%20rousey&cmpt=q
See that? Canelo has been hyped up for years yet his popularity (at least in terms of searches) still isn't as big as a woman who received one month of hype before her PPV. Appealing to one particular demographic won't turn Canelo into the cross over star we all want to be.
Dude Canelo is 22. He's way ahead of Floyd at 22 popularity wise, despite having accomplished way less. He's the single most overpromoted fighter of the century. I'm not even kidding, who's got more hype per accomplishment since 2000?
what makes you think hes going to make more being a co main event where Mayweather penny and dimes everyone in order to keep most of the pot. Now he Headlines his own event which will most likely be a success and pack the alamodome. He made 2 mil for his last fight so you can only imagine hes going to make more for this one given the significance. Canelo vs Trout as a ppv co main is high risk, low reward given Mayweathers position. Canelo vs Trout on its own is high risk, high reward. He doesnt care what you or I think, hes getting paid and now we dont have to cough up $70 for it. So whats the problem?
Look at the google trends I posted for Canelo. Notice how his popularity sky rockets on the last May 5th fight against the washed up Mosley. If Canelo beats Trout in front of a huge audience like the kind a May undercard will have then his fame will be set in stone. He would be sacrificing being a main event in order to make a long term investment into becoming a huge cross over star. Any money, or whatever he loses by doing this - ego I guess - will be regained in future since he could become a real legit star beyond boxing in the way Manny and May are.
Look, here is the search graph comparing Canelo and Mayweather. Look how far he is from Mayweather. That should put were he stands in boxing into perspective.
http://www.google.com/trends/explore?hl=en#q=canelo%2C%20mayweather&cmpt=q
Now on the other hand here are the search charts comparing Canelo's search numbers to Ronda Rousey's
http://www.google.com/trends/explore?hl=en#q=canelo%2C%20ronda%20rousey&cmpt=q
See that? Canelo has been hyped up for years yet his popularity (at least in terms of searches) still isn't as big as a woman who received one month of hype before her PPV. Appealing to one particular demographic won't turn Canelo into the cross over star we all want to be.
what makes you think hes going to make more being a co main event where Mayweather penny and dimes everyone in order to keep most of the pot. Now he Headlines his own event which will most likely be a success and pack the alamodome. He made 2 mil for his last fight so you can only imagine hes going to make more for this one given the significance. Canelo vs Trout as a ppv co main is high risk, low reward given Mayweathers position. Canelo vs Trout on its own is high risk, high reward. He doesnt care what you or I think, hes getting paid and now we dont have to cough up $70 for it. So whats the problem?
If Floyd is put under contract to fight six times then by right he should have to do it or potentially face jail or more likely a massive fine, so it increases the odds of Mayweather fighting more.
up to 6 fights doesn't mean he has to dumbass
exactly, boxing promoters such at promoting. Canelo is different from the rest. He's the one people want to become the next big thing in boxing yet even he can't break 2 million viewers or headline a big PPV.
The point I'm making is that you can't really judge him off a standard nobody else is reaching either. He was hitting 1.6 million on HBO which is pretty good and there's every reason to believe he can be the next big thing. Certainly he and Broner are the frontrunners right now.
Here's a good analysis that was posted on Reddit of the likelihood of various fighters being the next major breakout star.
Google Trends
Next, I decided to look at Google Trends to see what else might be going on. According to Google, interest is as follows:
Name Average Volume
Canelo Alvarez 10
Nonito Donaire 5
Andre Ward 3
Adrien Broner 3
Robert Guerrero 2
Now for peak volume:
Name Peak Volume Date
Canelo Alvarez 100 September 2012
Nonito Donaire 56 December 2012
Andre Ward 39 September 2012
Adrien Broner 29 July 2012
Robert Guerrero 16 July 2012
To summarize Google Trends, Canelo has far more volume than anyone else, with twice as much volume as Nonito Donaire, his closest competitor. Ward and Broner have identical volumes, but Ward’s volume is due to a larger peak date than Broner’s. As for Guerrero, why did July find more volume than November?
To answer this question, we need to look at each fighter’s regional interest.
Canelo Alvarez - Regional Interest
1. Mexico - 100
2. United States - 30
3. Argentina - 11
4. Spain - 4
5. United Kingsom - 3
As we can see here, Alvarez’ appeal in Mexico far outweighs his appeal in the United States — although there is genuine crossover interest in the United States as well.
Nonito Donaire - Regional Interest
1. Philippines - 100
2. Mexico - 19
3. Saudi Arabia - 6
4. Spain - 5
5. United States - 5
Popularity in the Philippines is expected. After all, Donaire is Filipino so that’s where the bulk of his fanbase would be. But why Saudi Arabia? The answer is that Saudi Arabia has a sizable amount of Filipino migrant workers.
The other surprising point of interest here is that Mexico has far more interest in Donaire than the United States. I suspect that this has to do with Donaire’s wins over Fernando Montiel and Jorge Arce — both fighters who are hugely popular in Mexico. In addition, the United States rarely has interest in fighters below 135lbs.
Andre Ward - Regional Interest
1. United Kingdom - 100
2. Romania - 97
3. United States - 77
4. Canada - 48
Amusingly, Ward has far more regional interest in Europe than the United States. Why is this?
For the United Kingdom, it has to do with Carl Froch — a rival to Andre Ward who has grown in popularity. Ward-Froch was the final fight in the Super Six tournament. Indeed, Froch’s P4P status amongst many is due to how well he did against Ward (though he lost).
As for interest in Romania and Canada, this is due to Lucian Bute, a Romanian super middleweight who fights out of Montreal. It was once thought that Bute would fight Ward, but this hope was dashed after his decimation by Froch.
Ward did not have much appeal in the United States, but after his domination of lineal light heavyweight champion Chad Dawson, this might change soon.
Adrien Broner - Regional Interest
1. United States - 100
2. United Kingdom - 75
3. Canada - 35
Surprisingly, Broner is not really popular outside the anglosphere. It’s obvious why so many Americans and Canadians like Broner: he reminds them of Floyd Mayweather Jr.
But why the interest in the United Kingdom? The answer is that there’s been much hype of an eventual showdown against Scotsman Ricky Burns who’s often considered Broner’s equal in the lightweight division.
Robert Guerrero - Regional Interest
1. Turkey - 100
2. Mexico - 55
3. United States - 54
4. United Kingdom - 34
The reason for Turkey’s high interest is simple. In July 2012, he fought Selcuk Aydin — who is Turkey’s biggest boxing draw.
As for Mexico, I’m assuming it’s due to Guerrero’s Mexican-American background. But I’m not entirely sure.
Social Media
I’m now going to cast my eye towards three social media sources: Twitter, Facebook, and YouTube.
Twitter is particularly useful because much of the data is public, and I’m able to use 3rd party tools to better assess what’s going on. First, I’m going to look at the most simple metric of all: follower count.
Name Follower Count
Guerrero 162,690
Canelo 161,799
Ward 152,252
Donaire 84,924
Broner 67,777
Right here, it looks like Guerrero is the most popular fighter on Twitter, followed by Canelo. However, it is easy to monkey around with Twitter follower counts. If you have the money, you can buy them.
Follower count should therefore be balanced with keyword comparison as well as mentions count. Here’s the drilldown of each fighter by keyword and mentions during the past few weeks.
Keyword Hits
“nonito donaire” 33% (1,657)
“adrien broner” 25.2% (1,262)
“robert guerrero” 23.6% (1,185)
“canelo alvarez” 12.3% (618)
“andre ward” 5.9% (294)
Twitter Handle Mentions
@filipinoflash 33.3% (2,098)
@adrienbroner 25.5% (1,609)
@canelooficial 18.1% (1,137)
@ghostboxing 12.1% (764)
@andreward 11% (691)
(If you’re curious why I only have data for the past few weeks, it’s due to Twitter only caching their data for a two week period. To gauge interest for longer, I would have to use some archiving tools — which are not retroactive.)
What’s interesting here is that though Donaire and Broner have far less followers than Guerrero, Canelo, and Ward, they have far more keyword and mentions counts. In fact, for both Donaire and Broner, the numbers are consistent: 33% and 25% of keyword hits and Twitter handle mentions.
The next thing to look at is Facebook Page likes. I like to compare Facebook to Twitter due to the userbase of Facebook being more casual than Twitter’s. Fans on Facebook are different from fans on Twitter.
Name Facebook Likes
Canelo 310,105
Donaire 154,736
Ward 24,403
Broner 5,067
Guerrero 4,754
As you can see, Canelo and Donaire have far more Facebook fans than Twitter followers. Ward, Broner, and Guerrero’s likes are far lower than their Twitter follower count.
It’s easy to see why Broner has a lower follower count on Facebook. He’s more active on Twitter, and he heavily encourages his fans to follow him there. His Facebook Page, meanwhile, is a ghost town.
Finally, let’s take a look at YouTube. The great thing about YouTube is that most of the content is user-generated. Moreover, since boxing is a very visual experience, one of the most visual social media sites should therefore be assessed.
YouTube - Keyword - # of Results - View Count of Most Popular Video
“nonito donaire” 6,550- 1,149,025
“andre ward” 4,640- 210,744
“canelo alvarez” 4,510- 829,055
“adrien broner” 2,290- 308,650
“robert guerrero” 1,720- 226,745
Nonito Donaire not only has the most videos uploaded of him, he also has the video with the highest view count. Meanwhile, Andre Ward has the second largest number of results, but his most popular video only has 210,744 views — which has the smallest view count.
Canelo, whose most popular video has 829,055, is in 3rd place by number of results.
Bird’s Eye View of Trends
What should we make of all of this? It’s clear that though Adrien Broner has brought in the highest ratings during 2012, the two fighters with the most star appeal are Canelo Alvarez and Nonito Donaire. It is no coincidence that both their regional interest of appeal is outside the United States in countries which there is no HBO presence (at least officially).
It’s also my personal belief that Canelo has more casual appeal while Donaire has more hardcore appeal. I deduce Canelo’s casual appeal by Twitter follower and Facebook likes count, while I can decipher Donaire’s hardcore appeal by Twitter mentions as well as YouTube video uploads.
So what to make of Broner? There is no doubt that he has appeal amongst Americans. As well, he has a passionate and vocal fan base. However, it is questionable that he will have the global appeal of Canelo and Donaire.
http://www.reddit.com/r/Boxing/comments/18cn8c/whos_going_to_be_boxings_next_breakout_star/
This move doesnt mean much in the grand scheme of things. It doesnt mean that Canelos not going to fight Floyd in Sept. He's still the lead canidate for that slot. Nothings happen that compromises that yet. Unless somebody really seperates themselves in one of these fights coming up such as Lopez/Maidana, Brook/Alexander, Matthysse/Peterson etc. etc... The Sept date is still Canelos to loose.
He headlined a 4 bout card vs blown up JWW Lopez on the 2nd most premium date of the year.
I can't believe you're complaining Canelo of all people is underpromoted. The guy is a posterboy for undue hype and easy money. Maybe he's got it, we'll see soon.
Yes and he got 1 million viewers (peak) on Showtime. That's very good for showtime, hell that's brilliant for showtime, but it's down from the 1.6 to 1.8 million viewers he was getting on the larger HBO. Boxing needs a huge superstar to fill the void as Manny and May are leaving and as I said, while Canelo is the man for the job he's stuck in a promotion limbo right now. He should be widening his reach to attract the kind of crossover audience Floyd and Manny have, not shrinking his reach by dropping the huge stage of a PPV for a channel that will get him less viewers.
Because he is bought into the HYPE that GBP been pumping him up with, he thinks he is a bigger star then he really is and he thinks that he is as big of a Draw as Mayweather to the point in which he can demand things from Mayweather and get it
Your fighting on Showtime Network over being the Co-Mainevent for a Big PPV Card...THAT IS NOT A WIN! Now if he vs Trout a PPV Event then I would understand the move but I don't see how this is a "GREAT MOVE"
Being big in Mexico and being big in the US is NOT THE SAME! I think people have Canelo's stardom confused and they think that he is already big in the US but that is not the case at all, fighting on Mayweather Card was to expose him to US Fans it wasn't for Canelo to "HELP MAYWEATHER SALE PPV'S" because that is really not the case, Mayweather was doing over 1 Million in PPV Buys before Canelo starting fight on his Card
I have doubts Canelo gets past Trout anyway
Great move by Canelo. Wont have a reason to pay $70 to Mayweather anymore. As far as the PPV slot for getting needed exposure, hes already been on Mayweather's last three. What more do you need? I understand he may not be huge right now or at a Pacquiao or Mayweather level but it seems like some people live in a bubble when failing to realize this guys current popularity and future potential.
Let's be honest, what's more likely to happen....Canelo/Floyd at the end of this year or Floyd not fighting til next year?
If Floyd is put under contract to fight six times then by right he should have to do it or potentially face jail or more likely a massive fine, so it increases the odds of Mayweather fighting more.
wtf do u think hes doing next.Not only hes fighting a live body,Hes
fighting the best 154 fighter.
people don't get credit until they actually do something. Till he fights or beats Trout he shouldn't be credited with it.
On a side note, all this stalling in building him and saying stuff like "yeah well hes only 23" is a pretty bad way of doing it. A good promoter would have him headlining PPVs or starring on CBS to at least make the most of him while he looks strong. You never know when someone can come along to derail the hype train. If Canelo doesn't turn out to be all he's cracked up to be then all this slow promotion they've given him will be for nothing.
Just take Price as a perfect example. Wouldn't it have been so much better if Price and Fury simply fought each other? Perhaps Fury would have KO'd Price instead and we would have gotten a big fight out of it. Now look, because of all this stalling the fight went down the drain. I mean, what the hell is going to happen to Canelo in the very likely circumstance that Trout beats him? He'll be dropped in the same boat as Chavez Jr right now, and maybe even Price. Cotto's brother rocked Canelo badly back in 2010. There were signs present with Price but people chose to ignore them and I feel people are doing the same for Canelo.
exactly, boxing promoters such at promoting. Canelo is different from the rest. He's the one people want to become the next big thing in boxing yet even he can't break 2 million viewers or headline a big PPV.
After the Trout fight, he would be headlining a PPV against Floyd but Floyd is afraid to commit.
Being promoted amazingly? He's been around for years now and he can't get more than 2 million people watching him on HBO and isn't fit to headline his own PPV.
Let me put it to you this way, during the last few years we've been told that Canelo will be "the next big thing" you can look over the fence and see the UFC creating stars on an almost monthly basis. They've had Jon Jone sell 700k buys, JDS and Cain sell 600k, Anderson Silva sell 900k, Nick Diaz 500k, Overeem 500k buys, Faber 400k buys, and last but not lease, within the space of a month they UFC built up A WOMAN to headline a PPV and that made 450k buys.
WTF is Canelo fit to headline at this stage? We've been watching him for about three years now and his promoters haven't done dick about raising his stock value. The moment his stock did increase after he beat Mosley he immediately jumps to Showtime where less people watch him than they did on HBO. Canelo has the potential to be a star if he just got his name out there but right now he's stuck in limbo.
He headlined a 4 bout card vs blown up JWW Lopez on the 2nd most premium date of the year.
I can't believe you're complaining Canelo of all people is underpromoted. The guy is a posterboy for undue hype and easy money. Maybe he's got it, we'll see soon.