All just big hype for a big fight?

I've just been seeing a lot of Pac vs. Mayweather, Mayweather vs. Cotto, and Marg vs. Pac threads a lot so it got me thinking... We all know boxing is full of politics and things being flopped around all the time, negotiations not going as they planned, fights falling apart, people getting injured, etc. So i was thinking, as extreme as this may sound...do you think that the Mayweather and Pacquiao camp are(possibly) avoiding the Pacquiao/Mayweather fight in favor of the Mayweather vs. Cotto and Pacquiao vs. Margarito fight to add more hype and money to the fight?? Hypothetically speaking, let's say both Pac and Mayweather beat Cotto and MArgarito decisively it could aw people more and therefore just make the fight all that might better, all while possibly setting up a potential Margarito vs. Cotto 2 match up. I mean i know this might be kind of a long shot, but do you guys think this could potentially be what happens? Of course, that is IF the fight doesn't happen and the two other fights do.