Golden Boy Promotions President Eric Gomez, who guides the career of Mexican superstar Saul "Canelo" Alvarez, has made it clear that his boxer will not be pressured into facing anyone.
In recent weeks, Canelo has been targeted by a numbers of fighters - like IBF middleweight champion Daniel Jacobs, WBC interim-champion Jermall Charlo, WBO champion Demetrius Andrade, and former champion Gennady Golovkin.
On Saturday night at New York's Madison Square Garden, Canelo will move up to the super middleweight division to face WBA "regular" champion Rocky Fielding.
The contest will be the first of a recently finalized 11 fight deal with streaming service DAZN.
Gomez indicates that his company will not milk the agreement by staging easy fights.
“Not at all,” Gomez told Boxing News. “What people don’t know is we had a similar deal with HBO and he had a guaranteed amount of purses for his HBO fights. The money just went up now. Now he’s got even more an incentive to prove to the world that’s he’s the number one guy.
“Canelo, look at his record, he’s always wanted to fight the best. He wants to make history. Obviously the money’s great. It’s secondary when you’re chasing history. That’s what he’s doing, he wants to chase history.
“He wants to prove that he’s worth all that money and he wants to prove the world that he belongs. He’s earned it. It’s not just a show. He’s earned it. He’s earned his place and he wants to prove it. He wants to perform.”
Canelo is planning to return to the middleweight division in May, when he returns to the ring for Cinco De Mayo weekend.
Jacobs believes Canelo should absolutely face him on the date.
“He [Canelo] has got all sorts of options. Danny Jacobs is going to have to get in line. Everybody’s calling him out,” Gomez said.
And of course Golovkin wants a third fight, also on that date.
"24 great rounds. He beat him far and square, boxed incredibly in both fights. He beat him. There’s nothing else to do there,” Gomez said.