By Michael Marley

Floyd Mayweather acts like a complete and utter boor and then, under pressure from his superiors, issues a half-baked apology.

Compare and contrast with UK boor and heavyweight pretender David “Hayemaker” Haye who evidently has a single digit IQ to go along with his paper-mache jaw.

Haye shocked England by warning Audley Harrison, who he fights Nov. 13, by warning that he will be “violated.”

Then, crassly updating Mike Tyson's promise to make Razor Ruddock his “girlfriend,” Haye said his legally permitted and sanctioned assault on the 38 year old mocked as “Fraudley” to “a gang rape.”

The hue and cry from women's groups was as immediate as it was predictable.

Viv Hayes, boss of the Women's Resource Centre, said: "I'm horrified that anybody could say something which trivialises such an extremely serious crime.

"We know only too well the effects of rape and gang rape on women and their families.

"I really would like David Haye to find out some actual information about rape and then perhaps make a donation to one of the many struggling rape crisis centres in the UK."

If I was Ms. Hayes, I wouldn't hold my breath waiting for a donation or an apology from Haye. Haye said already on his Twitter page that there are not enough hours in the day for “me to apologize for all the stupid things I say.”

I mean, talk about keeping it real.

I find Haye's refusal to make with the “I'm sorry” routine, dare I say it, almost refreshing compared to all the mea culpas we usually hear flowing from public figures after they have committed a verbal outrage.

Truth be told, Haye is not sorry. His aim was to plaster himself, his words and the upcoming fight on the front page of the national UK tabloids.

Mission unsavory, perhaps, but mission accomplished.

Is there now a man, woman or child living in the country who does now not now Haye will cross gloves with Harrison on the same night that Antonio Margarito fights Manny Pacquiao?

I don't think Haye is a complete dummy, he knew that his harsh threat would make for controversy briefly but for long enough to launch the promotion.

Haye wanted to sell arena tickets and hype the telecast for his recital with Audley.

He wanted to spark the promotion.

Bingo!

By refusing to bow in apology, Haye's message is also crystal clear.

He is saying, “I said it and I'll say it again.”

Haye may be boxing's new Bum of the Week but he's a consistent one.

Michael Marley is the national boxing examiner for examiner.com. To read more stories by Michael Marley, Click Here .