By Edward Chaykovsky

Golden Boy Promotions CEO Oscar De La Hoya, who handles Saul "Canelo" Alvarez (48-1-1, 34 KOs), has no intention of backing away from the financial terms that were presented to Gennady "GGG" Golovkin (37-0 33 KOs) for a September pay-per-view fight. 

Golovkin was in action last Saturday night at Madison Square Garden in New York, where he retained his WBC, IBO, WBA, IBF middleweight titles with a very close twelve round unanimous decision win over mandatory challenger Daniel Jacobs.

Golovkin was a 6-1 favorite to win the fight, and expected to win by knockout. Jacobs stopped Golovkin's streak of 23 knockouts and came close to winning, with scores of 115-112, 115-112 and 114-113 going against him.

Canelo is scheduled to return on May 6th at the T-Mobile Arena in Las Vegas. That night he will battle countryman Julio Cesar Chavez Jr. at a catch-weight of 164.5-pounds.

The big issue that continues to prevent a Canelo-Golovkin deal from being finalized is the offer on the table for GGG.

De La Hoya feels strongly that Golovkin was offered a fair amount of money, with minor cut of the pay-per-view revenue. But GGG and his handlers believe the offer should be a fair percentage of the overall revenue.

After watching Golovkin's performance against Jacobs, De La Hoya is standing firm on the financial terms that were already offered up.

“Not that [Golovkin’s value] went down,” De La Hoya said to the Los Angeles Times. “I just feel that given today’s market, I really feel that GGG’s side has to be more than fair to make this fight.

“I actually believe [the percentages of making the fight] decrease. It all depends on the negotiations – and we’ll continue talks – but now obviously we clearly know who the ‘A’ side is and that’s obviously Canelo. So I’m going to instruct my president, Eric Gomez, to continue talks and, hopefully, it can get done, but I strongly feel Canelo is obviously the ‘A’ side and there’s no doubt about it.”