By Jake Donovan
It’s been a hell of a stretch for Floyd Mayweather and for Showtime, one that was capped with both parties involved in the only boxing-related award issued during the 35th Annual Sports Emmy® Awards ceremony Tuesday evening in New York City.
Showtime was honored in the category of Outstanding Edited Sports Event Coverage, for its efforts behind All Access: Mayweather/Canelo Epilogue, the final part of the All Access series surrounding Mayweather’s win over Saul ‘Canelo’ Alvarez last September. The Epilogue edition touched on the actual fight itself as well as the aftermath, as Mayweather dominated the previously unbeaten 154 lb. titlist, only to be forced to settle for a majority decision.
“We couldn’t be prouder of the work submitted by the entire team that worked on All Access,” commented Chris DeBlasio, Vice President of Communications for Showtime Sports. “It was an honor to be recognized with the nomination, and an incredible achievement in this team picking up its first Sports Emmy win.”
The award was one of three picked up by the CBS family, including two for Showtime among its eight overall nominations. All Access: Mayweather/Canelo Epilogue was the only Showtime boxing-related content to receive a nomination, making the win that much more meaningful to the network.
HBO received three nominations specific to its boxing coverage in 2013. HBO Boxing in general (despite it being split into World Championship Boxing and Boxing After Dark) was nominated for Oustanding Live Sports Series, but lost out to the most recent season of NBC’s Sunday Night Football, which runs from September through December.
Its other two nominations both came in Outstanding Editing, celebrated for its efforts in its presentations of two separate documentaries—24/7: Pacquiao vs. Rios and Legendary Nights: The Tale of Gatti-Ward.
The two networks made for all of the boxing-related content recognized by the National Academy of Television Arts & Science.
The award is just the latest significant achievement in the illustrious career of Mayweather, including a jam-packed stretch of honors. The honor of his name being attached to the award-winning documentary came three days following his hard-fought 12-round win over Marcos Maidana, which played to a sold-out crowd at the MGM Grand in Las Vegas, making for the 4th largest live gate in the history of fights in the boxing capital of the world.
Two nights prior to the fight, Mayweather was officially recognized as the 2013 Fighter of the Year by the Boxing Writers Association of America.
His move to Showtime has helped the network dramatically close the gap between itself and HBO in terms of serving as the industry leader, and dominating the pay-per-view market in 2013. Mayweather’s two fights distributed by the network generated more than 3 million units sold, including the September 14 win over Alvarez, which set the record for the largest grossing event – in ticket sales and pay-per-view revenue – in boxing history.
All of that came on the heels of a banner year for the network, which has seen its ratings more than double since Stephen Espinoza has taken over the reins at Showtime Sports. Espinoza and Mayweather were two of the executive producers on the aforementioned award-winning documentary.
“It’s just a really great time for our network,” notes DeBlasio. “This award adds to what has been an incredible run, and we continue to move in the right direction.”
Jake Donovan is the Managing Editor of Boxingscene.com, as well as the Records Keeper for the Transnational Boxing Ratings Board and a member of Boxing Writers Association of America.