Former world champion and veteran promoter, Barry McGuigan, is holding his nose when discussing Saturday's heavyweight fight with Tyson Fury and Tom Schwarz.
Fury is making his Las Vegas debut, by facing Schwarz at the MGM Grand Garden Arena.
Schwarz has never faced anyone even close to the level of Fury.
The bout will be the first for Fury as part of his multi-fight deal with Top Rank and ESPN.
After fighting WBC champion Deontay Wilder to a controversial draw in December, Fury should not be facing someone like Schwarz, says McGuigan.
"You have to admire Tyson Fury’s unstinting efforts to sell his Las Vegas debut against Tom Schwarz. That Saturday's fight needs the hard sell is the problem. Fury is now a headliner earning millions with ESPN. He got that $100 million deal by taking risks, first beating Wladimir Klitschko four years ago and then by stepping up against Deontay Wilder after a long absence," McGuigan told The Mirror.
"With this fight though, there is no jeopardy. He’s gone from taking risks to accepting a gimme. He is better than that. The heavyweight division is better than that. As we said two weeks ago, before Anthony Joshua’s shock defeat to stand-in Andy Ruiz Jr, fights like these are not serving the interests of the sport. Yes, Ruiz pulled off a stunning result, but that was almost by accident. Had Jarrell Miller not failed a drug test, Ruiz would not be part of the conversation.
"There is arguably no greater showman in our sport than Fury. Fans warm to him, but this works only if you back it up in the ring. This means giving the punters meaningful fights. Schwarz has fought outside Germany only twice, both in the neighbouring Czech Republic. He would be nowhere near Las Vegas in any other circumstances.
"I don’t expect Fury to fall prey to the same outcome as Joshua. There is nothing in the record of Schwarz, unbeaten or not, to suggest his is capable of emulating Ruiz. I believe Fury will make mincemeat of the lad, and then we'll all lumber on listening to more excuses about why the best are not fighting the best."