By Edward Chaykovsky

Promoter Eddie Hearn of Matchroom Sport admits he nearly fainted when Chris Eubank Jr. and his father/manager Chris Eubank Sr. outlined their demands for a fall fight with WBC/WBA/IBF/IBO middleweight champion Gennady 'GGG' Golovkin.

Hearn had been negotiating with Eubank and his father for several weeks, hoping to finalize a deal for the fall.

The internal discussion between Hearn and the Eubanks fell apart. And then on Friday there was a shocking announcement that Golovkin was going to defend his titles against IBF welterweight champion Kell Brook, who Hearn also promotes, on September 10th at the O2 Arena in London.

There were issues that went well beyond the money and well beyond the pay-per-view revenue from Sky Box Office.

According to Hearn, the father/son combination wanted complete control of the entire event and every aspect of the card - from tickets, to the undercard, to hotels and even security.

“We have a model with our fighters,” said Hearn to BBC Sport. “The problem was that Chris Eubank wanted operational control of the show. He wanted to select his own ticket prices, which when I saw I nearly fainted. I would have been strung up. He wanted to select his own undercard, select the purses for the undercard… talking about security and hotels. I don’t need that hassle in my life - that’s what we do, that’s what we’ve done for 30 years."

"They fight, we'll make them all the money in the world. We do an unbelievable job and they collect it at the end. I'm not going to give a fighter and an ex-fighter operational control of an event that could go horribly, horribly wrong. That's not the way we work. Like I said, he has a huge future but he has to understand how the game works."