Promoter Eddie Hearn of Matchroom has admitted that it's "inevitable" that DAZN will introduce a pay-per-view model - which means the steaming platform is going to charge fees outside of their monthly subscription rates.
In the United States, the monthly subscription rate is $19.99 a month, while in the UK the introductory price of £1.99 is already moving up to £7.99.
Back in June, Hearn's boxing brand parted ways with Sky Sports and signed an exclusive content deal with DAZN.
However, certain fights, like the 2022 rematch between Oleksandr Usyk and Anthony Joshua, may land on pay-per-view.
"It's very important to get the difference of bringing pay-per-view to a platform and bringing it for specific fights. Absolutely 100% the aim of DAZN is to bring you traditional pay-per-view nights we've seen in the last five years as part of the monthly subscription," Hearn told Boxing Social.
"They need to have a pay-per-view functionality for unique circumstances, that's the keyword. When you look at it now, Oleksandr Usyk vs Anthony Joshua. That is not gonna go as part of your DAZN subscription, being quite frank with you.
"So you need pay-per-view functionality to be able to do that. They have pay-per-view functionality within their platform. Whyte-Wallin, Chisora-Parker. These fights you used to see on Sky pay-per-view are 100% not part of that vision."
For years, DAZN was pushing their "pay-per-view is dead" slogan to attract subscribers.
It's natural for boxing fans to criticize the streaming platform for going back on their promise of staying away from a pay-per-view model.
Hearn explains that a pay-per-view model on DAZN would only be used for "unique" situations.
"That vision is about providing value for money to subscribers in different ways. Maybe those fights don't land on DAZN so it won't exist, but they need to have pay-per-view functionality for unique events," Hearn said.
"Because that model will not work to attract those mega fights. So they want to be in a position to at least be in the game, when you talk about those once in a year, or twice in a year experiences.
"That doesn't change the plan of taking the events where you would moan about being part of the pay-per-view model and stop making them as pay-per-view, to put them as part of the DAZN schedule."
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