Former world champion, Ricky Hatton, who is good friends with WBC heavyweight king Tyson Fury, admits that it's getting to the point where he doesn't know what to believe from the 'Gypsy King.'
Fury has become a master of using social media to taunt potential opponents.
But, he often contradicts himself in terms what he wants who he wants to face - and sometimes those statements can become conflicting on a day to day basis - especially when it comes to Anthony Joshua and Oleksandr Usyk.
"I know Tyson wants to fight AJ and I know he wants to fight Usyk, that's the top and bottom of it," Hatton told Mail Sport.
"But sometimes I don't know if it's the social media world we live in and trying to use social media in order to make the big fights [that is preventing them from happening]. I can only speak not as Tyson's friend - Tyson is my friend and I know he wants them fights and I certainly hope he gets them - but if we're gonna be totally honest, certainly if you're a neutral you'd be thinking, 'same old stuff different day.'
"I'm not saying that Tyson doesn't mean what he says, but I think it's gone past the stage where I don't think anyone knows what to take seriously anymore - and that's not just from Tyson. From Tyson, from Eddie [Hearn], from whoever. I know Tyson wants the fight, but I don't know what to believe just like the neutrals at the minute."
Fury has been out of the ring since last December, when he stopped Derek Chisora in their trilogy fight.
He's been having issues with securing his next opponent. An undisputed fight with Oleksandr Usyk fell apart after both were unable to agree on all of the terms - and now Usyk is making a mandatory defense against Daniel Dubois in August. Anthony Joshua has other plans, Andy Ruiz is asking for too much money, and Zhilaei Zhang is contractually tied to a rematch with Joe Joyce.
Fury may be forced to sit on the sidelines until the current heavyweight landscape shakes out.