Originally posted by daggum
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If you win the fans over then you win the networks over, then you get title fights.
It's really that easy.
Malignaggi being "an easy opponent to beat up on" for Cotto, turned into a 12 round fight that was considered competitive by fans who watched it, it surprised fans and HBO liked his effort. Couple that with Malignaggi's trash talking, he got some fans to also hate him and want to see him get beat up = sells fights.
Some fans might not like this but it's common sense. That's just how you get on. It's that simple.
If I become a pro boxer, and go 20-0 with no good names, i'm under the radar, untested and i'm put in there for Spence as an opponent to beat up on but I give him 12 competitive rounds, my stock would probably rise, fans would like my effort and want to see me again, and Fox/Sho will probably want me back on their network.
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