With folks streaming PPV on their own platforms & not having to split the money the same way because of that I think buys are less important than ever.
The real number that matters is what the revenue is that the promotion &/or network gets when everything is split up. And that's likely at a all time high % of the total revenue so less buys are more profitable than in the past.
The real number that matters is what the revenue is that the promotion &/or network gets when everything is split up. And that's likely at a all time high % of the total revenue so less buys are more profitable than in the past.

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