He ain't gonna get such a weak opponent in the near future when he defends his next titles or fights Fury or Wilder. It would help his career a great deal if he can KO Pulev in the first round, which I think any elite HW can go at this stage. Most casuals or even those that are somewhat into boxing probably won't be watching this. Thus, it needs to make headlines the next day to gain attention. For instance, since the fight won't be at a convenient time for me, I most probably will skip it even though I can watch it for free.
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