Golovkins team was most likely playing hardball just like Lou dibella did for DErachenko vs Canelo for the IBF. 
According to your article I believe Tom Loefflor wanted it to go to purse bid.
2.17 Division of Proceeds in a Purse Offer. The net purse offer (after deduction of all sanction fees payable to the WBC hereunder) shall be divided as follows:
(a) 70% for the champion and 30% for the challenger in title bouts; and
(b) 50% to each contender in the case of vacant titles or elimination bouts;
provided, however, that the WBC Board of Governors, may by a majority vote, authorize a modification of the division of purse offer proceeds between boxers in a purse offer in unusual or special cases, such as consideration of outstanding marketing value of one of the boxers, as the WBC shall determine in its sole discretion. The modification of the split shall be limited to 60-40% and 55-45%, except in the most exceptional circumstances, in which the split may be modified to 50-50%.
2.18 Boxers’ Obligations Regarding Purse Offer Bids. The interested boxers must accept the winning bid and participate in the bout, as the WBC may deem that any boxer who does not
5
agree to participate in a bout on the terms of the winning purse offer has forfeited his privilege as a WBC champion or challenger. For a champion to be deemed to forfeit his title as a result, the WBC Board of Governors must confirm s
					According to your article I believe Tom Loefflor wanted it to go to purse bid.
2.17 Division of Proceeds in a Purse Offer. The net purse offer (after deduction of all sanction fees payable to the WBC hereunder) shall be divided as follows:
(a) 70% for the champion and 30% for the challenger in title bouts; and
(b) 50% to each contender in the case of vacant titles or elimination bouts;
provided, however, that the WBC Board of Governors, may by a majority vote, authorize a modification of the division of purse offer proceeds between boxers in a purse offer in unusual or special cases, such as consideration of outstanding marketing value of one of the boxers, as the WBC shall determine in its sole discretion. The modification of the split shall be limited to 60-40% and 55-45%, except in the most exceptional circumstances, in which the split may be modified to 50-50%.
2.18 Boxers’ Obligations Regarding Purse Offer Bids. The interested boxers must accept the winning bid and participate in the bout, as the WBC may deem that any boxer who does not
5
agree to participate in a bout on the terms of the winning purse offer has forfeited his privilege as a WBC champion or challenger. For a champion to be deemed to forfeit his title as a result, the WBC Board of Governors must confirm s

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