Comments Thread For: Wilder-Fury: Two Commercials Watched By 100M-Plus During Super Bowl

[Corelone]

One of the guys in this fight is from the UK and the UK fans still want it to fail. None of them on here talking up his chances, just hoping nobody watches. I guess that would set them up for Hearn to rescue them with a big payday. Flat fee.

[Albertocrn]

Am pretty sure most of them was just waiting for the game to start... these numbers dont mean anything till after the fight then we can talk about numbers... it's like that whole shoulder programming views for different fights on FOX that get millions of view and at the end they end up with mediocre buys after they count the ppvs...

[WBC WBA IBF WBO]

Of course they could have.

Mr. Barrett, would you mind explaining how you would know that? Do you consider yourself to have a particular knowledge of American television advertising and how ad inventory and promotional inventory is negotiated between the network and the content provider?

While the NFL does allow networks to cut back on ad time in favor of increasing promo time, only CBS chooses to do this in any significant way. When it comes to the Super Bowl, Fox has, by far, the least amount of promo time, as they choose to sell all of their commercial time. They can't simply choose to then also sell their promo time as additional commercial time instead.

Here's an article detailing how Fox and the NFL had to meticulously negotiate how to create additional commercial time when all of the ad inventory sold out. If they were allowed to simply cut back on promo time and sell that as ad time, they wouldn't have had any of the difficulties detailed in the article.

https://sports.yahoo.com/ad-time-fox-super-bowl-024820022.html

[Oldskoolg]

They all have female tendencies

They really do. I’m so glad I left the uk....that “empire” mentality has made them a very small minded, jealous, and bitter people where Americans are concerned. It’s an inferiority complex like no other

[Robbie Barrett]

Mr. Barrett, would you mind explaining how you would know that? Do you consider yourself to have a particular knowledge of American television advertising and how ad inventory and promotional inventory is negotiated between the network and the content provider?

While the NFL does allow networks to cut back on ad time in favor of increasing promo time, only CBS chooses to do this in any significant way. When it comes to the Super Bowl, Fox has, by far, the least amount of promo time, as they choose to sell all of their commercial time. They can't simply choose to then also sell their promo time as additional commercial time instead.

Here's an article detailing how Fox and the NFL had to meticulously negotiate how to create additional commercial time when all of the ad inventory sold out. If they were allowed to simply cut back on promo time and sell that as ad time, they wouldn't have had any of the difficulties detailed in the article.

https://sports.yahoo.com/ad-time-fox...024820022.html

Nowhere in that article does it say they have to show promos instead of ads. Try again.

[AdonisCreed]

Wow I've never seen "boxing fans" get so pissed because the sport of boxing was advertised to a audience of 100 million people lol Boxing as a whole isn't considered a very popular sport among casuals and most people would be stumped if they had to name two or three boxers from today's era. I understand the commercial may not lead to a huge PPV event but it definitely doesn't hurt. If you want an event to be successful you have to do your job and promote it to as many people as possible right? Or do you keep quiet about it and just hope people show up lol

[SteveM]

at least 30% of the people watching the Super Bowl do it FOR the commercials.

Really? - I didn't know that

[HaymonTheGod]

Thank you godfather haymon

GODFATHER HAYMON AND PBC TAKING BOXING TO NEW HEIGHTS!

[Corelone]

The killer part is, all the UK fans are going to be watching, no matter what they tell you. They are boxing junkies, and these half hearted complaints are from another issue. If Fury wins, these same people wont be humble about it

[WBC WBA IBF WBO]

Nowhere in that article does it say they have to show promos instead of ads.

Who said that the article said that?

Why did you ignore my question about why you consider yourself so knowledgeable about American TV commercial and promotional inventory?

The reason I sent you the article is so you could see how strictly controlled the inventory is and the struggle the NFL and Fox went through to find an additional 60 seconds for their most important partners. So obviously you're wrong that Fox can just sell their promo time because if they could just sell their promo time, the problems described in that article would have been very easily solved.