Comments Thread For: What's Happening With DAZN? - Part Two
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110% agreement, get away from charging boxing fans for being boxing fans. It will take some time to grow the sport....when network boxing shows are getting 5m+ viewers regularly, that’s when it can happen. App based approach and ppv won’t do itComment
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It is insane that there is someone worth quoting in the industry that actually believed DAZN could sign up 3.5 million by now. There are not 3.5 million boxing fans willing to pay. Where was the market research to show them this kind of number or did they let Fast Eddie sell them this?
I think my favorite though is what you wrote above, the idea they could land a major sport. They will be up against at least Apple, Amazon, CBS/Viacom, At&t, Disney, Comcast NBC and probably Dish, Verizon, Microsoft, Alphabet, Tmobile and Netflix. All of whom have access to more capital if needed.
To use the SEC. You think they are going to spurn long-time partners like CBS and Disney over 10 or even 20 percent to be on a streaming service that is in 3.5 million homes (projected compared to 150k or less in reality)? That is you need to overspend by at least double if not more the next best bid to have anyone listen.Comment
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I think it all comes out to his they get paid and things of that nature.Comment
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Boxing ALONE will never make DAZN a huge success...EVER!
The sport is just not popular enough particularly here in the US. The numbers of subscribers won't sore and they will have troubles keeping people on board until they get the RIGHTS to the sports that Matters in those Markets and in the US...NFL IS KING!
Just this Weekend Alone NFL Playoff Games:
those are Ratings that other sports can only DREAM of getting. That being said, NFL put all of their important games on FREE TV they make that a priority to stay on Free TV compared to NBA and others moving a lot of their Games to Cable/Paid TV
DAZN know it has a Uphill Battle and that this America Market if Massive and those other APPS have Huge Backings but also too most of them have 24 Hour Networks in which they can promote their Apps for freeComment
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I hope all young American fighters read this and pay attention
Because these people are delusion. The SEC is going to ESPN. Skipper already said the NFL Sunday ticket passed on DAZN. And there was no market research. They were sold a dream by Eddie Hearn. Who launches a service with none of the top Fighters available? HBO leaving Boxing only allowed DAZN to operate a couple more years.Comment
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Phase 2 has now hit, that outflow+ads has now turned into a $400m+ inflow over the next 4 years, Phase 3 will likely see that inflow increase even further, and that's before you count any proceeds to the project from PPV.
What's DAZN's path now, especially after their "shock and awe" strategy hasn't worked?Comment
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The issue with PPV is that too many non PPV quality fights make it to PPV.
I would like to see them all restructure things such that the top p4p guys have 3 fights a year with one being a major fight that is PPV worthy and the other 2 on regular TV. Also want to see them get rid of network deal and allow all platforms to bid on fights which will encourage the better fights because they will yield a higher bid.
You have Crawford make 2 defenses and Spence make 2 defenses on regular TV/cable, then they fight on PPV.Comment
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Except that PBC was selling ads during basically all of the shows of Phase 1 (a simple point that still gets ignored today); the outlay was the outlay, but the ads and basically selling near all of the slate internationally (BoxNation still needed content) likely made the "hemorrhage" far less that folks wanted to argue it was.
Phase 2 has now hit, that outflow+ads has now turned into a $400m+ inflow over the next 4 years, Phase 3 will likely see that inflow increase even further, and that's before you count any proceeds to the project from PPV.
What's DAZN's path now, especially after their "shock and awe" strategy hasn't worked?
1 fight deal, from what I understand it's going to be about 10m+ for both guys purses. Garcia already talking about wanting Pacquiao next (which means back to PBC lol)
can't for the life of me understand why DAZN is failing though.Comment
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I agree except people need to understand what happens when there is a major fight. Casual fans want to see major fights so they have no issue with PPV's. In fact, they seem to like it because they pay for the event, have a party, and then its over.
The issue with PPV is that too many non PPV quality fights make it to PPV.
I would like to see them all restructure things such that the top p4p guys have 3 fights a year with one being a major fight that is PPV worthy and the other 2 on regular TV. Also want to see them get rid of network deal and allow all platforms to bid on fights which will encourage the better fights because they will yield a higher bid.
You have Crawford make 2 defenses and Spence make 2 defenses on regular TV/cable, then they fight on PPV.
The PPV model is fine if there's a few a year for the huge fights.Comment
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