Ratings show boxing can sell: Pbc on fox thrived in 2019
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I thought more people would be happy about American boxing making a comeback doing better than UFCComment
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I dont understand. Does that say they averaged around 1.4million views per fight card? What fight cards did that number or more to average that at 1.4? And if 1.4 is average and Tank Davis did 600k then why am i being told that 600k is proof Tank is the biggest star when he did less than half of average?
Yes im anti PBC, yes i can be argumentative but these numbers keep confusing me.Comment
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Tank fought on showtime. This was a story about Fox and FoxSports1.I dont understand. Does that say they averaged around 1.4million views per fight card? What fight cards did that number or more to average that at 1.4? And if 1.4 is average and Tank Davis did 600k then why am i being told that 600k is proof Tank is the biggest star when he did less than half of average?
Yes im anti PBC, yes i can be argumentative but these numbers keep confusing me.Comment
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People haven't been paying attention this year at all, they would rather live in their false reality. Boxing is thriving right now...it is MUCH better than the HBO days and MUCH more mainstream.
The shoulder programming is key to all of this. PBC took the old UFC on FOX model and turned it up a notch.
Every single main event on regular FOX and FS1 had a PBC Countdown training camp show, a Face to Face and they had the Inside PBC Boxing show airing on main FOX and FS1 with 2 new episodes every month.
This has made Top Rank step it up as well...you are going to see a lot more ESPN coverage in 2020, already starting with their new ESPN Ringside IG and Twitter..which has been getting re-posted by the main ESPN and Sportscenter accounts. Teofimo Lopez was just on Sportscenter yesterday as well...and the ESPN Youtube channel has had a ton of boxing coverage since December.
Showtime needs to turn it up a notch in 2020. We only got 1 All Access all year and it was for AB/Manny...and their "Day in Camp" and other videos have been so random and sporadic...there is no rhyme or reason to how Showtime promotes..but one thing is for sure, they really need more videos on youtube in 2020.
DAZN is dead last. Some constructive advice.....DAZN needs more fighter profile videos and fight preview videos. They literally only did this for Canelo, GGG and Joshua last year......you are not going to gain any leverage or traction with such little output. How come Farmer, Andrade or Haney haven't had a simple training camp countdown show on DAZN USA's youtube yet? How do they expect to build stars or gain any hype/excitement with such poor online marketing and promotional execution?
Nobody in North America has any idea when a DAZN fight is going on because it's completely outside of anything mainstream, and they are doing themselves no favors by the lack of online content (when compared to PBC or Top Rank). I like how they had the DAZN commercial on NBC but they need more...they already know that they won't be featured on Sportscenter or any other sit down sports show in North America..so it's an uphill climb. A message to DAZN...STEP UP your online videos, please take the PBC on FOX model and AT LEAST start doing that on your youtube.....it's a cookie cutter formula that will never fail.
For those living outside of North America, the above is the reality.Last edited by JaBfromTokyo; 01-04-2020, 11:54 AM.Comment
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They aren't paying attention because they're listening to the same people who claimed PBC would never survive from 2015. Those people can't admit they were wrong so they double down, ignore reality and create new narratives. All the while the sport is booming. The numbers don't liePeople haven't been paying attention this year at all, they would rather live in their false reality. Boxing is thriving right now...it is MUCH better than the HBO days and MUCH more mainstream.
The shoulder programming is key to all of this. PBC took the old UFC on FOX model and turned it up a notch.
Every single main event on regular FOX and FS1 had a PBC Countdown training camp show, a Face to Face and they had the Inside PBC Boxing show airing on main FOX and FS1 with 2 new episodes every month.
This has made Top Rank step it up as well...you are going to see a lot more ESPN coverage in 2020, already starting with their new ESPN Ringside IG and Twitter..which has been getting re-posted by the main ESPN and Sportscenter accounts. Teofimo Lopez was just on Sportscenter yesterday as well...and the ESPN Youtube channel has had a ton of boxing coverage since December.
Showtime needs to turn it up a notch in 2020. We only got 1 All Access all year and it was for AB/Manny...and their "Day in Camp" and other videos have been so random and sporadic...there is no rhyme or reason to how Showtime promotes..but one thing is for sure, they really need more videos on youtube in 2020.
DAZN is dead last. Some constructive advice.....DAZN needs more fighter profile videos and fight preview videos. They literally only did this for Canelo, GGG and Joshua last year......you are not going to gain any leverage or traction with such little output. How come Farmer, Andrade or Haney haven't had a simple training camp countdown show on DAZN USA's youtube yet? How do they expect to build stars or gain any hype/excitement with such poor online marketing and promotional execution?
Nobody in North America has any idea when a DAZN fight is going on because it's completely outside of anything mainstream, and they are doing themselves no favors by the lack of online content (when compared to PBC or Top Rank). I like how they had the DAZN commercial on NBC but they need more...they already know that they won't be featured on Sportscenter or any other sit down sports show in North America..so it's an uphill climb. A message to DAZN...STEP UP your online videos, please take the PBC on FOX model and AT LEAST start doing that on your youtube.....it's a cookie cutter formula that will never fail.
For those living outside of North America, the above is the reality.Comment
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A lot of "fans" would love boxing to stay where only they can watch it. It's a sick dynamic. Having the fights trending on social media and major networks is bigger than anything in my lifetimeThey aren't paying attention because they're listening to the same people who claimed PBC would never survive from 2015. Those people can't admit they were wrong so they double down, ignore reality and create new narratives. All the while the sport is booming. The numbers don't lieComment
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Boxing needs to learn from the NFL which in America offers all of their BIG GAME on Free Networks and despite not being as popular in other countries, on just being popular in America ALONE it brings in the most revenue

NFL gives the fans their best and biggest games for free. They make it a Priority to put their Games of the Week through out the season on TV and clearly it works.
Boxing needs more of that, more big meaningful fights on FOX instead of PPV. FOX does a great job of using other more popular sports like NCAA Football and NFL to promote boxing though and it clearly works. This is what I expected ESPN to do for Top Rank Boxing since they have the rights to NFL, NBA and NCAA Sports but they really don't do that for Top Rank Boxing which is disappointing as a boxing fan. However, they sure do make UFC Top Priority. I seen a cool huge Promo/Commercial for McGregor return and Debut on ESPN+ but they don't do anything like this for boxing
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