Tweet
Inside the story:
— Mike Coppinger (@MikeCoppinger) October 30, 2019
-Plenty of new details on the IBF side deal between Diaz and Team Derevyanchenko
-Canelo tells us he hopes Golden Boy understands “that all these sponsors, including DAZN, are there because of me. I hope they appreciate that.” https://t.co/RnbpVThvxR
But make no mistake, Alvarez is intensely focused and intent on limiting any disruption to his training regimen. Which is why, for the first time since he signed with Golden Boy Promotions in 2010, Alvarez has barred its leadership from entering his gym. And that includes the company’s founder, the Golden Boy himself, Oscar De La Hoya.
Yes, the Kovalev bout is the biggest of the year, but an even tougher fight is brewing for Alvarez — a power struggle with his promoter. Following a three-month deep dive into the relationship between Alvarez and Golden Boy Promotions, the fighter opened up to*The Athletic*about how his rift with De La Hoya has grown from a simple spat to a genuine grudge match.
“You can see there’s no loyalty in him,” Alvarez said of De La Hoya through an interpreter while sitting on the ring apron. “He changed trainers during his career. He changed managers in his career. So there’s no loyalty. That’s the way he is. We see it now.”
Alvarez said his perception of De La Hoya began to change about two years ago, around the time that Alvarez drew against Gennady Golovkin with the lineal middleweight championship at stake. After that, the two men quietly drifted apart. Until this summer, when Alvarez’s frustration with Golden Boy Promotions boiled over.
First, Alvarez watched as Golden Boy seemingly dragged its feet to negotiate a deal for him to defend his IBF middleweight title. Then, Ryan Garcia, a good friend and protege of Alvarez who also trains under Eddy Reynoso at Alvarez’s gym, got into a protracted social media row with Golden Boy. At issue: Garcia received just $50,000 for a fight that brought in close to $1 million. Alvarez joined the fray by retweeting Garcia’s jabs at De La Hoya.
Finally, the dispute got personal. De La Hoya left a now-deleted comment on Garcia’s Instagram feed, in reference to a workout video: “Bro, when you duck under, always keep your eye on your opponent. You tell your trainer that.”
Alvarez’s squad saw the message as De La Hoya throwing shade at Eddy Reynoso, and the trainer countered the perceived cheap shot by commenting that De La Hoya has known his name for 15 years. He also reminded everyone that Golden Boy Promotions’ first champion was a fighter Reynoso trained and linked to the company.
The lines were firmly draw — Alvarez and De La Hoya stood on opposite sides.
“The only thing I have to say, very ungrateful,” Alvarez told*The Athletic. “He has to remember that his first world champ in the Golden Boy stable was Oscar Larios.”
Yes, the Kovalev bout is the biggest of the year, but an even tougher fight is brewing for Alvarez — a power struggle with his promoter. Following a three-month deep dive into the relationship between Alvarez and Golden Boy Promotions, the fighter opened up to*The Athletic*about how his rift with De La Hoya has grown from a simple spat to a genuine grudge match.
“You can see there’s no loyalty in him,” Alvarez said of De La Hoya through an interpreter while sitting on the ring apron. “He changed trainers during his career. He changed managers in his career. So there’s no loyalty. That’s the way he is. We see it now.”
Alvarez said his perception of De La Hoya began to change about two years ago, around the time that Alvarez drew against Gennady Golovkin with the lineal middleweight championship at stake. After that, the two men quietly drifted apart. Until this summer, when Alvarez’s frustration with Golden Boy Promotions boiled over.
First, Alvarez watched as Golden Boy seemingly dragged its feet to negotiate a deal for him to defend his IBF middleweight title. Then, Ryan Garcia, a good friend and protege of Alvarez who also trains under Eddy Reynoso at Alvarez’s gym, got into a protracted social media row with Golden Boy. At issue: Garcia received just $50,000 for a fight that brought in close to $1 million. Alvarez joined the fray by retweeting Garcia’s jabs at De La Hoya.
Finally, the dispute got personal. De La Hoya left a now-deleted comment on Garcia’s Instagram feed, in reference to a workout video: “Bro, when you duck under, always keep your eye on your opponent. You tell your trainer that.”
Alvarez’s squad saw the message as De La Hoya throwing shade at Eddy Reynoso, and the trainer countered the perceived cheap shot by commenting that De La Hoya has known his name for 15 years. He also reminded everyone that Golden Boy Promotions’ first champion was a fighter Reynoso trained and linked to the company.
The lines were firmly draw — Alvarez and De La Hoya stood on opposite sides.
“The only thing I have to say, very ungrateful,” Alvarez told*The Athletic. “He has to remember that his first world champ in the Golden Boy stable was Oscar Larios.”
Comment