PBC is the only one doing them now (ESPN only had one this year and it was a flop).
It seems like the trend is to ditch that model for the monthly app model. DAZN is the obvious example and ESPN seems more focused on their app than PPVs.
I think the only reason we’re still seeing PPVs with PBC is because Fox and Showtime are competing for fights and trying to outbid each other. The PPV becomes necessary to generate the revenue immediately. Neither can start an app, build subscribers and generate enough income to keep the other one at bay. I feel like if/when Showtime bows out of the game, Fox will release a monthly subscription boxing app as well and we won’t see PPVs anymore.
The monthly app model makes more financial sense anyway.
Let’s say Fox has a fight that sells a million $10 subscriptions and half those people remain for the entire year. That’s $65 million dollars in a year. To hit that number with PPVs at $75, you’d have to sell about 867,000 units in a year.
It seems like the trend is to ditch that model for the monthly app model. DAZN is the obvious example and ESPN seems more focused on their app than PPVs.
I think the only reason we’re still seeing PPVs with PBC is because Fox and Showtime are competing for fights and trying to outbid each other. The PPV becomes necessary to generate the revenue immediately. Neither can start an app, build subscribers and generate enough income to keep the other one at bay. I feel like if/when Showtime bows out of the game, Fox will release a monthly subscription boxing app as well and we won’t see PPVs anymore.
The monthly app model makes more financial sense anyway.
Let’s say Fox has a fight that sells a million $10 subscriptions and half those people remain for the entire year. That’s $65 million dollars in a year. To hit that number with PPVs at $75, you’d have to sell about 867,000 units in a year.
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