It is no secret that ESPN's push to certain fights/events has a solid impact on the type of numbers it will do. So with the UFC having their biggest PPV of the year or one of their biggest PPVs of the year, will they still give a solid push to Canelo vs Kovalev? Will they try to mainly ignore it so the attention will be on the Diaz/Masvidal? I think this is something worth paying attention to as the November 2nd date nears.
How Much Will ESPN Promote Alvarez vs Kovalev?
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ESPN is the WORLDWIDE leader in sports. They promote all events regardless if they take place on ESPN or not. They had Mayweather/McGregor on their network every single day for the two month lead up of the fight. They promoted Canelo/GGG like crazy as well. Canelo brings a lot of traffic to the website and is obviously very popular. BUT, now they have the UFC deal, it is much different. Now they are competing for some of those viewers on November 2nd. Will Canelo/Kovalev get any air time on first take or the rest of the debate shows the week of the fight? Will be interesting to see.Comment
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I didn't even think of the TR angle here.
But yeah, a lot of different layers to this one. The UFC PPV being on the same day on ESPN+ makes this a totally different situation than we have seen before.Comment
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Sounds like theyre are expecting it, and going to be heavily promoting on NBC
DAZN has a deal to make its service available to Comcast Xfinity Flex and Xfinity1 subscribers. DAZN EVP Joe Markowski spoke to AA on why that matters.
In addition to making a big marketing push in individual markets and digitally, Markowski said there will be a big ad buy on NBC’s Sunday Night Football going into the Triple G match in October, so DAZN commercials could be up there among the TV show promos you could get tired of over time. Asked about whether the Comcast announcement had anything to do with the Alvarez fight from Las Vegas going directly against a Nate Diaz-Jorge Masvidal UFC card on ESPN+ that night from New York, Markowski said that this is an agreement that goes beyond a specific night of scheduling.Comment
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Oh, I don't the fight will get promotion on commercials and spots on other networks, because it will. I'm just specifically talking about ESPN. Damn near everyone tunes into ESPN everyday at some point, especially during the lead up of the big fights. They give a solid push to certain events/fights. Will they even cover the weigh in of Alvarez/Kovalev?Sounds like theyre are expecting it, and going to be heavily promoting on NBC
https://awfulannouncing.com/dazn/joe...deal-dazn.htmlComment
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They won't on this one but will have a big one on the rematch which will be on their platform...Comment
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