Comments Thread For: ESPN Doubleheader Averaged 471,000 Viewers Saturday Night

[Stokely]

I can see espn giving pbc another crack pretty soon top rank numbers been abysmal because they just don’t have the talent to match they guys with

Hopefully that doesn’t happen. Don’t want fight cards on a shîtty iPhone App

[Stokely]

Top Rank is garbage, Al Haymon and the PBC is killing Top Rank

[Motorcity Cobra]

The peak numbers are only released to Nielsen subscribers. I'm not sure where BoxingScene gets their numbers from, it's up to them if they want to report on them or not but by only reporting on the lowest numbers for one promoter and the highest numbers for another it creates a distorted perception. Peak numbers are irrelevant anyways because they represent the smallest timeframe.

But let's use some critical thinking. Looking at the lead in programming of over 800k before the fight. Do you think the peak was at the beginning of the broadcast or the main event?

Peaked at 949k viewers between 9:30-9:45PM ET https://t.co/yoo5eM7f3U

— Jed I. Goodman (@jedigoodman) August 20, 2019

[Bob Haymon]

But let's use some critical thinking. Looking at the lead in programming of over 800k before the fight. Do you think the peak was at the beginning of the broadcast or the main event?

Peaked at 949k viewers between 9:30-9:45PM ET https://t.co/yoo5eM7f3U

— Jed I. Goodman (@jedigoodman) August 20, 2019

That's why I said peak numbers don't really matter. It's pointless to be using that for comparison because it's such a short time frame and it can be influenced by lead in or lead out programming.

[Motorcity Cobra]

That's why I said peak numbers don't really matter. It's pointless to be using that for comparison because it's such a short time frame and it can be influenced by lead in or lead out programming.

Peak numbers do matter. If your broadcast is trending upwards that means people are tuning in specifically for the fight, not leftovers from the lead in show.

[Bob Haymon]

And boxingscene is using public numbers released by Nielsen, not from a subscription.



Have you ever noticed boxingscene writes articles about ratings after a user has already posted it when a source? If they're using a Nielsen subscription they would get the info before users on the site. Even the guy I used for the source didn't post the peak. But he posted peak for UFC prelims

Peaked at 949k viewers between 9:30-9:45PM ET https://t.co/yoo5eM7f3U

— Jed I. Goodman (@jedigoodman) August 20, 2019

But you think it's some boxingscene conspiracy against Top Rank

BoxingScene isn't using public numbers. If they were public anybody could easily find them. There are hundreds of programs in a single day and many different ratings categories. Nielsen wouldn't just give away all that information for free. When BoxingScene reports on peak numbers and household ratings for specific markets they are most likely using some third party source who has access to those numbers. The only public numbers are fast nationals, final averages, and 18-49 rating.

[Bob Haymon]

Peak numbers do matter. If your broadcast is trending upwards that means people are tuning in specifically for the fight, not leftovers from the lead in show.

All those people watching at the peak could be 80 years old. It's the demographics that are what matter to networks and advertisers.

[Motorcity Cobra]

BoxingScene isn't using public numbers. If they were public anybody could easily find them. There are hundreds of programs in a single day and many different ratings categories. Nielsen wouldn't just give away all that information for free. When BoxingScene reports on peak numbers and household ratings for specific markets they are most likely using some third party source who has access to those numbers. The only public numbers are fast nationals, final averages, and 18-49 rating.

These are public numbers. You can see these numbers on sites like showbuzz daily. Wtf are you talking about?

Peak numbers are part of the subscription package, which costs millions a year, and those are released by the network PR. Peak numbers are released when the network is happy with them. That's why you see the UFC peak but never see Top Rank's peak numbers.

You've made up in your head that this is boxingscene being biased but I GUARANTEE you can't find Top Rank's peak numbers ANYWHERE else!

[Bob Haymon]

Hopefully that doesn’t happen. Don’t want fight cards on a shîtty iPhone App

I guess PBC fans are still living in the stone age and haven't heard of smart TVs or streaming sticks.

[Bob Haymon]

These are public numbers. You can see these numbers on sites like showbuzz daily. Wtf are you talking about?

Peak numbers are part of the subscription package, which costs millions a year, and those are released by the network PR. Peak numbers are released when the network is happy with them. That's why you see the UFC peak but never see Top Rank's peak numbers.

You've made up in your head that this is boxingscene being biased but I GUARANTEE you can't find Top Rank's peak numbers ANYWHERE else!

The networks aren't usually the ones releasing them. Why is it that you can't find peak numbers for Showtime's much more succesful programs like Ray Donovan or for NASCAR on FS1? Are the networks not happy with those programs?

The bias isn't from BoxingScene not reporting the peaks for Top Rank cards. Almost no other major sports website reports on peaks. The bias is that when they report on PBC card they always put more emphasis on the peak and use it for the headline. The average and 18-49 ratings which are more relevant, are usually just an afterthought.