American fans are going crazy over AJ!
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Not with DAZN USA I hope? Cuz that might be part of their problem to if so lol. I definitely wouldn't buy a DAZN sub off of some f#cking soccer player from Portugal's endorsement.
I think ESPN has shown humor works quite effectively at catching sports fans eyes. I suspect John Skipper having a lot to do with ESPN during the time of their memorable funny ESPN ads is Skipper trying to duplicate what worked with ESPN. Maybe Tracy ISN'T the right guy to use in comedic ads, but I suspect you appeal to more with humor than sex these days with all this PC MeToo sh^t. So its just a matter of finding the right funny approach to take.
Randomly I think ESPN didn't even use funny personalities so much as they used funny skits with athletes so you don't even need a comedian or Jim Carrey or w/e necessarily. You just need the humor. Might be a good idea to hire Conan O'Brien show writers or Neal Brennan or some behind the scenes guy & have them come up with a funny concept without any notable personalities involved. Cuz while I think the Tracy ads are funny enough, if most people don't, + those pronounce DAZN ads were horrible (imo) & that Buffer & Canelo ad didn't really pop either so maybe whoever is doing the writing of these ads is the problem more than anyone else is to blame.
I hear you
The reason I mentioned Ronaldo is personally I think would draw more people than Tracy
The Canelo ads looked quite cheezy also
They need to up their game for sureComment


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