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Per Rick Glaser
"In their maiden voyage of ESPN PPV Boxing this decade, Crawford-Khan PPV did 179,000 buys. Not bad, considering it really was a borderline PPV fight, and with no one of Mexican ethnicity in the main event, or in the other three PPV fights, the traditional Mexican and Mexican-American PPV purchaser was absent. Also, I don't think the timing of the ESPN marketing was good, yes, a last week push they did, but heavy marketing should have started 30 days before, not just the last 7 days. ESPN will learn, improve, and going forward have even better results.
Looking forward, I see Terence Crawford taking on Kell Brook next, and if a deal can't be made with Eddie Hearn for Brook, then I see Luis Collazo getting his Crawford Lottery ticket handed to him."
"In their maiden voyage of ESPN PPV Boxing this decade, Crawford-Khan PPV did 179,000 buys. Not bad, considering it really was a borderline PPV fight, and with no one of Mexican ethnicity in the main event, or in the other three PPV fights, the traditional Mexican and Mexican-American PPV purchaser was absent. Also, I don't think the timing of the ESPN marketing was good, yes, a last week push they did, but heavy marketing should have started 30 days before, not just the last 7 days. ESPN will learn, improve, and going forward have even better results.
Looking forward, I see Terence Crawford taking on Kell Brook next, and if a deal can't be made with Eddie Hearn for Brook, then I see Luis Collazo getting his Crawford Lottery ticket handed to him."
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