Why Doesn't ESPN+ just copy DAZN's model? $14.99 PPV for Crawford vs Khan

[Jsmooth9876]

I'd pay $15 to watch the fight honestly. There's no chance in hell I'm paying full PPV price though.

[Guest]

2.3 million PPV sales? Are you f'n kidding me? I don't care if it is a $5 dollar PPV or $10 dollar PPV, that just isn't going to happen. On regular ESPN? Sure, it may do those numbers but no where close to doing that by charging it $15 dollars.

I am with you. It would have to do better than Mayweather-Canelo and almost as good as Mayweather-DLH who were obviously very well-known fighters.


Sometimes I see all the fantasies about money being thrown around and I can only think, where the hell is it going to come from? It's not like they have these huge corporate sponsors like other sports that also have gigantic fan bases.

[Thuglife Nelo]

I'm saying they can't charge $15 when ESPN+ is 5.

lol. you didn't get the point... oh lordy…

First of all, know the premise, Crawford vs Khan.

What is that PPV going to sell for?

If the PPV's don't do well, don't you think, since both DAZN and ESPN+ are subscriber based, that it would make sense for ESPN+ to match and LURE competitive customers? Haven't you learned about general sales theory. If Best Buy has a sale on certain products, other sales groups like Walmart or Target will challenge those ads.

Therefore, if YOU REALLY want to make an impression to acquire SUBSTANTIAL gains from the Crawford vs Khan PPV, then you MUST lower the price.

It amazes how many people still don't get that PPV is overpriced! No wonder so many forum members misinterpret information and spin theories off it... like DAZN investing MORE into their strategy suddenly got translated as hemorrhaging..

Hence the thread title, COPY DAZN for PPV adjustment. Only trying to help ESPN+... cause we in dis hoe!

[Thuglife Nelo]

I am with you. It would have to do better than Mayweather-Canelo and almost as good as Mayweather-DLH who were obviously very well-known fighters.


Sometimes I see all the fantasies about money being thrown around and I can only think, where the hell is it going to come from? It's not like they have these huge corporate sponsors like other sports that also have gigantic fan bases.

You don't know what you're talking about. Bringing up Mayweather or Canelo has nothing to do with adjusting a more attractive price.

Do you think Buy 1 Whopper for a Dollar get the second one for a dollar isn't attractive to a consumer?

You think $14.99 for a PPV fight is the same as $80-100 PPV with general consumer theory?

[Guest]

You don't know what you're talking about. Bringing up Mayweather or Canelo has nothing to do with adjusting a more attractive price.

Do you think Buy 1 Whopper for a Dollar get the second one for a dollar isn't attractive to a consumer?

You think $14.99 for a PPV fight is the same as $80-100 PPV with general consumer theory?

I think these guys aren't even well known enough to get 15 dollars from 2 million people not even for 10 bucks to be honest whereas they will pay a lot more for something that is an event.

[thabanga510]

What model does DAZN have in the US that actually works better than what ESPN already has?

[Thuglife Nelo]

I think these guys aren't even well known enough to get 15 dollars from 2 million people not even for 10 bucks to be honest.

I meant in general, this is what ESPN+ should aim for with those target numbers.

Don'T focus so much on what's needed to match the sales PPV from Spence vs Garcia. I'm only stating general theory for Arum vs Haymon negotiating Crawford vs Spence when the time comes.

Therefore, what Arum NEEDS to do is adjust the price of their PPV to seriously LURE fans in having a better value. $14.99 would make MAD NOISE in the scene. Why? because it's reasonable.

More noise means more PPV buyers for the Crawford vs Khan single event + 1 month of ESPN+ content (for new subscribers).

In turn the current subscribers will feel even better of such a low PPV price that they will continue paying for ESPN+ boxing.

Trust me. Crawford vs Khan at 700K buys at a reasonable PPV price will create a new narrative. In the end, DAZN was right. When ESPN+ sees that more buys are made, they phase out PPV and up the price like DAZN. But this wont happen because ESPN cant focus solely on boxing as they have too much content. This is why DAZN has a saturated market for combat strictly. For the Big Dogs.

my boy Lenny told me so. He said, ''we in dis thang mayne.''

[Guest]

I meant in general, this is what ESPN+ should aim for with those target numbers.

Don'T focus so much on what's needed to match the sales PPV from Spence vs Garcia. I'm only stating general theory for Arum vs Haymon negotiating Crawford vs Spence when the time comes.

Therefore, what Arum NEEDS to do is adjust the price of their PPV to seriously LURE fans in having a better value. $14.99 would make MAD NOISE in the scene. Why? because it's reasonable.

More noise means more PPV buyers for the Crawford vs Khan single event + 1 month of ESPN+ content (for new subscribers).

In turn the current subscribers will feel even better of such a low PPV price that they will continue paying for ESPN+ boxing.

Trust me. Crawford vs Khan at 700K buys at a reasonable PPV price will create a new narrative. In the end, DAZN was right. When ESPN+ sees that more buys are made, they phase out PPV and up the price like DAZN.

my boy Lenny told me so. He said, ''we in dis thang mayne.''

I won't disagree that there needs to be something new. One of the issues with promotion is boxing has been super slow to evolve with the times.
Even when the old model fails, they still go at it expecting success because they have had it before.

It's kind of a shame Bud isn't promoted more. Khan gets all he needs by being a fvkk up.

[Afi23]

I am with you. It would have to do better than Mayweather-Canelo and almost as good as Mayweather-DLH who were obviously very well-known fighters.


Sometimes I see all the fantasies about money being thrown around and I can only think, where the hell is it going to come from? It's not like they have these huge corporate sponsors like other sports that also have gigantic fan bases.

I often ask myself the same question. How can a niche sport (especially in North America) have that much money to throw around (granted only to a select few boxers but still)? Yes, for a boxer to make 5mil, 10mil+ means another boxer on the same card is most likely making 20, 30K. Still, the money in boxing sometimes seems outrageous when you are the only person who follows boxing within your circle. Where is all that money coming from?

[Thuglife Nelo]

I often ask myself the same question. How can a niche sport (especially in North America) have that much money to throw around (granted only to a select few boxers but still)? Yes, for a boxer to make 5mil, 10mil+ means another boxer on the same card is most likely making 20, 30K. Still, the money in boxing sometimes seems outrageous when you are the only person who follows boxing within your circle. Where is all that money coming from?

When a skysc****r is built, where does ''all that'' money come from, and does the owner expect a return on his investment? of course! it's all worth it!

Again, Canelo didn't get his Multi-deal in a lump sum, just like the highest paid athletes don't get theirs in a lump sum. The total amount looks good in headlines, but its scattered out until their deal ends, a guarantee, all the fighter has to do is deliver.

DAZN USA for the month of May isn't just Canelo Alvarez. If 800K buyers want to watch Canelo vs Jacobs, it's either they look at the year plan or purchase it at $20 for the month of May.

$100 x 800K = $80,000,000 for May, just on a Canelo Jacobs purchase

or

$20 x 1.9 million buys = $38,000,000

NOW,

here's the best part. There's a big likelihood that DAZN USA will get BOTH of those types of buyers! I predict Canelo vs Jacobs purchases will be about $100,000,000

Keep in mind, people are purchasing every day, and APril is a hot month. DAZN about to get THug Life on Showtime and ESPN+