Because being a PPV star has nothing to do with how good you fight, yet everything to do with how good you fight.
Floyd became a PPV star because he could fight great, but he also fought who he needed to fight, and then took the leap with WWE and Dancing with the Stars.
Mix all that together and you get Floyd being a million buys fighter.
Pacquiao got there by fighting great through 130lbs (and beyond careful matchmaking from 135lbs up), but also with an aggressive media machine that trumped him up as the one guy who could beat Mayweather (the PPV star).
Canelo took the fights he needed to take, and took the big shots that he needed, and emerged as a PPV star (and would be a bigger star if he was conversational in English, but whatever).
There are a bunch of guys right now building through that first part; Wilder, Spence, Mikey, Bud when he was at 140lbs, Jermall, etc.
Now you've got to get the chances for the second part; Wilder's monologue on the Late Late Show, SpenceJr and Mikey getting the hard push during the Cowboys games, Charlo almost getting the Golovkin fight, etc.
Get a spot on Masked Singer, guest host on ESPN, but most importantly make the fights that will keep the boxing audience in a frenzy (and intrigue the rest of the sports world in being curious enough to look).
Floyd became a PPV star because he could fight great, but he also fought who he needed to fight, and then took the leap with WWE and Dancing with the Stars.
Mix all that together and you get Floyd being a million buys fighter.
Pacquiao got there by fighting great through 130lbs (and beyond careful matchmaking from 135lbs up), but also with an aggressive media machine that trumped him up as the one guy who could beat Mayweather (the PPV star).
Canelo took the fights he needed to take, and took the big shots that he needed, and emerged as a PPV star (and would be a bigger star if he was conversational in English, but whatever).
There are a bunch of guys right now building through that first part; Wilder, Spence, Mikey, Bud when he was at 140lbs, Jermall, etc.
Now you've got to get the chances for the second part; Wilder's monologue on the Late Late Show, SpenceJr and Mikey getting the hard push during the Cowboys games, Charlo almost getting the Golovkin fight, etc.
Get a spot on Masked Singer, guest host on ESPN, but most importantly make the fights that will keep the boxing audience in a frenzy (and intrigue the rest of the sports world in being curious enough to look).
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