at them hyping this up like Wilder/Breazeale is some big time showdown
Wilder is fighting at least twice in 2019 (barring injury), the first of those is expected to be the Fury rematch, while also understanding that Hearn/Joshua may not want the fight for another year or so.
With reality being what it is, you get as many viable options for Wilder as possible. Joshua is likely the top option (assuming there's no grounds for a third Fury fight), but Luis Ortiz is viable, Dominic Breazeale is viable, and the Kownacki-Washington winner is likely one more win away from being a viable option for Wilder too.
If Anthony Joshua simply wants to be a super-sized Joe Calzaghe, that's fine; Wilder had the Fury fight on SHOPPV, the Fury rematch will be on SHOPPV (unless MGM Resorts holds off on the money and Old Trafford can put it up; then, it'd be a matinee/primetime re-air on Showtime), the Breazeale mandatory will headline a key show on FOX, and then we likely see a fight versus the Kownacki-Washington/Ortiz winner on SHOPPV (12 defenses into his title run, with the PPV bell already rung a few times, I doubt the economics of fighting on FOX/Showtime/CBS makes sense for Wilder any longer).
Wilder rules his own fiefdom, while Anthony Joshua does whatever in Europe (viewership on the app, even with the Canelo signing and digital marketing, has apparently still been terrible).
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