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All over this website, all over twitter, Eddie Hearn is letting the world know that he is keen to make the Wilder/Joshua fight, which stands as the biggest heavyweight fight since the Holyfield/Tyson fight that never happened.
It's crazy right, for the last year, Fans have been dying for the fight, begging for the fight, it has become an ethnocentric battle between Americans and the Brits, easily the most coveted boxing match since Mayweather/Pac.
Now? Fans are not even paying attention to Hearn anymore.
Of course Hearn and Joshua were in the driver seat, and because neither man understands fans outside of the UK, they now find themselves sharing leverage with Fury and Wilder, which is why the rich boy is pleading for a fight with a guy that he claims isn't a draw.
How did this happen, how did AJ lose stock to the point that he is seen as one of the guys, not the guy?
There is 3 major reasons
1. He turned down $50 million after asking for it
We know the story, an arrogant but ignorant AJ threw out a number he believed Wilder could not possibly produce, but the UK King forgot to take into account that Wilder is backed by Haymon, Haymon is backed by C level investors, angels that wipe their a$$$$ with houndos. They have 10 times the money DAZN does, so $50 million was nothing to them because the overall revenue from the event would far exceed the principle. AJ, who had failed to do his research, painted himself into a corner, and his street credit has not been the same since. American fight fans lost respect for him, and based on the reaction Wilder got when he went to Ireland, some UK fans feel the same way. AJ doing that hurt the prestige of the fight, sucked away some of the allure , objective fans saw AJ as a coward, so the fight itself suffered
2. Hearn would not STFU, and it hurt him
Hearn has spent the last year attempting to devalue Wilder and Fury, he has attempted to minimize them, because he views them as legitimate threats, and fans caught onto it when AJ went south on $50 million. Hearn does not understand American fans, he quotes and bytes are so fuc%%king stupid its incredible. Hearn is much more in milking the gravy train than building the next great HW. To that end, he has protected his golden goose, conflating packed stadiums with actual greatness in the ring, and boxing fans, real fans, have had it with his BS, people were happy that Fury and Wilder elevated themselves in small part because it Took some of the pull away from Hearn, and now, to spite Hearn, and his cowardly client, fans are way more invested in a fury/wilder rematch than a fight with Wilder/Joshua, which is nuts, because it's easily the bigger fight of the two.
Hearn's mouth has devalued his fighter, and forced him into a 45/55 type of situation should the Fury/Wilder rematch produced a clear winner.
3. Wilder and Fury inspired American fans
Tyson Fury and Deontay Wilder were glorified all over the world after their epic battle, but nowhere more so than America. For the first time in 15 years, the HW division was the talk at the water coolers, everyone was talking about the fight, Hollywood, Wall Street, the barbershops, it was a force awakens moment for boxing in America, and Fury and Wilder instigated it. Now, both men are looking at $30 million dollar paydays, maybe more, because if the fight does go to Vegas it will be the event of the year. Some think Fury won, some think Fury didn't beat the count, you could not dream up a more intriuging rematch in boxings glamour division. All of this chaos has taken the juice out of Wilder/Joshua, we want to see it, but we dont necessarily need to see it in 4 months, thats a stunning reversal.
All in all, both fights will happen, but now, fans don't really care what the order is, that is a serious indictment on Eddie Hearn, and he has nobody but himself to blame.
He is talking about how much money DAZN has, how weak the Fury/Wilder PPV was compared to PPVS in the UK despite the fact that they cost 30% of the price, he knows he fu$$ked up, because he dispatched AJ to America to do a media run, to get his fighters side of the story out there to the land where boxing is really king when its right.
To late, there is no amount of damage control that can fix this, AJ needs to get in the ring, and prove himself against prime competition, not a 40 year old man.
It's crazy right, for the last year, Fans have been dying for the fight, begging for the fight, it has become an ethnocentric battle between Americans and the Brits, easily the most coveted boxing match since Mayweather/Pac.
Now? Fans are not even paying attention to Hearn anymore.
Of course Hearn and Joshua were in the driver seat, and because neither man understands fans outside of the UK, they now find themselves sharing leverage with Fury and Wilder, which is why the rich boy is pleading for a fight with a guy that he claims isn't a draw.
How did this happen, how did AJ lose stock to the point that he is seen as one of the guys, not the guy?
There is 3 major reasons
1. He turned down $50 million after asking for it
We know the story, an arrogant but ignorant AJ threw out a number he believed Wilder could not possibly produce, but the UK King forgot to take into account that Wilder is backed by Haymon, Haymon is backed by C level investors, angels that wipe their a$$$$ with houndos. They have 10 times the money DAZN does, so $50 million was nothing to them because the overall revenue from the event would far exceed the principle. AJ, who had failed to do his research, painted himself into a corner, and his street credit has not been the same since. American fight fans lost respect for him, and based on the reaction Wilder got when he went to Ireland, some UK fans feel the same way. AJ doing that hurt the prestige of the fight, sucked away some of the allure , objective fans saw AJ as a coward, so the fight itself suffered
2. Hearn would not STFU, and it hurt him
Hearn has spent the last year attempting to devalue Wilder and Fury, he has attempted to minimize them, because he views them as legitimate threats, and fans caught onto it when AJ went south on $50 million. Hearn does not understand American fans, he quotes and bytes are so fuc%%king stupid its incredible. Hearn is much more in milking the gravy train than building the next great HW. To that end, he has protected his golden goose, conflating packed stadiums with actual greatness in the ring, and boxing fans, real fans, have had it with his BS, people were happy that Fury and Wilder elevated themselves in small part because it Took some of the pull away from Hearn, and now, to spite Hearn, and his cowardly client, fans are way more invested in a fury/wilder rematch than a fight with Wilder/Joshua, which is nuts, because it's easily the bigger fight of the two.
Hearn's mouth has devalued his fighter, and forced him into a 45/55 type of situation should the Fury/Wilder rematch produced a clear winner.
3. Wilder and Fury inspired American fans
Tyson Fury and Deontay Wilder were glorified all over the world after their epic battle, but nowhere more so than America. For the first time in 15 years, the HW division was the talk at the water coolers, everyone was talking about the fight, Hollywood, Wall Street, the barbershops, it was a force awakens moment for boxing in America, and Fury and Wilder instigated it. Now, both men are looking at $30 million dollar paydays, maybe more, because if the fight does go to Vegas it will be the event of the year. Some think Fury won, some think Fury didn't beat the count, you could not dream up a more intriuging rematch in boxings glamour division. All of this chaos has taken the juice out of Wilder/Joshua, we want to see it, but we dont necessarily need to see it in 4 months, thats a stunning reversal.
All in all, both fights will happen, but now, fans don't really care what the order is, that is a serious indictment on Eddie Hearn, and he has nobody but himself to blame.
He is talking about how much money DAZN has, how weak the Fury/Wilder PPV was compared to PPVS in the UK despite the fact that they cost 30% of the price, he knows he fu$$ked up, because he dispatched AJ to America to do a media run, to get his fighters side of the story out there to the land where boxing is really king when its right.
To late, there is no amount of damage control that can fix this, AJ needs to get in the ring, and prove himself against prime competition, not a 40 year old man.
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