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Audience of 26 million sees triumph of 'Canelo' on TV
SALVADOR RODRÍGUEZ | ESPN
Several reports obtained by ESPN indicate that the fight between Mexican Saúl "Canelo" Álvarez and Briton Rocky Fielding at Madison Square Garden in New York had an audience of 26 million viewers, with preferred margin for the TV Azteca signal over the Televisa
The fight lasted less than nine minutes in the ensogado, but that did not stop once again, millions of fans directed their attention to the contest that on Aztec soil was transmitted by Channel 2 and Azteca 7 through the open signal and by Canal Space in cable system.
According to some sources, the Azteca signal rating was 13 points for 10 Televisa units with a total audience of 26 million people who witnessed the three-time "Canelo", who sent four times to the canvas to his enemy before forcing an arrest in the third chapter.
Of the 26 million, over 10 million watched the race on Televisa, while just over 10 million of 16 million watched the Azteca signal. Both channels shared the signal, but each with their respective sponsors.
The teams of Azteca and Televisa moved to the combat headquarters to narrate the race in situ.
The fight of "Canelo" had eight million less audience than the 34 million that were achieved when the Mexican defeated Gennady Golovkin last September, including then the viewers of Space, which, by the way, thanked Juan Larenas as his narrator after the battle between Alvarez and Fielding.
In addition to the good rating achieved in Mexico, on US soil, the streaming application that distributed the event, DAZN, was number one on the search engines for iOS and Android, according to a report by Golden Boy Promotions, a company that arrived a few weeks ago. to a historic agreement with the platform to broadcast the "Canelo" fights. In addition, Golden Boy presumes that the fight was one of the 10 most wanted things on Google and Twitter.
"These news are very exciting for us at Golden Boy Promotions, but we are not surprised," said Oscar de la Hoya, the promoter's boss. "This is a great start to our new relationship and we will surely see each other better in each promotion. While DAZN provides the platform to project good matches without the pain of pay-per-view, Golden Boy Promotions, a factory of world champions and stars in high gear, will star in the best events. "
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