What was Hearn's strategy for Matchroom USA/DAZN? Was it PBC fighters or bust?

[Manlikefemi]

Hearn is a successful promoter.

DAZN are going to have to play the long game in the states. It's the same as when Netflix launched they didn't have much on there and built up over time.

DAZN now have Canelo, Joshua and Usyk, no matter what anyone says that's a very good start, GGG will probably be added soon.

The American fighters are harder to sign because they are on sweet deals with Haymon but most PBC fighters haven't been getting much exposure and Haymon has really been overpaying them for fighting on small shows in front of like 1000 people.

Hearn has been very successful in the UK, he has demonstrated the ability to bring boxing back into the casual fans radar when it was becoming niche.

Americans can be overly tribal, he could do a lot for the sport in the USA but they'd rather see boxing stay a niche sport than see Hearn be successful in bringing it back to the mainstream which is a weird mindset.

Your last two paragraph tells me you don’t know anything about the US Market

Americans won’t settle for medicority. What i see in the UK is Hearn managing to fleece drunken, nationalistic fans with fake feuds on PPV.
Haye-Bellew etc

The fact that average fighters like Bellew/Whyte have all become PPV fighters in the UK, tells me more about UK Fans stupidity and lack of sporting stars they have available that they settle for crap rather than Hearn’s mystic powers

Hearn has it easy in the UK, Sky Sports behind him and has Anthony Joshua who resurrected british boxing from the dead not Hearn. Also other things like the UK is a very small country and to get from city to city only takes a couple of hours. In the US it takes days

US is such a vast, diverse, large country that they onky settle for the best. Even Mayweather dosent get his just dues. It’s a difference in culture, Brits will settle for average fighters. Americans will only tolerate the very best

[Earl-Hickey]

Your last two paragraph tells me you don’t know anything about the US Market

Americans won’t settle for medicority. What i see in the UK is Hearn managing to fleece drunken, nationalistic fans with fake feuds on PPV.
Haye-Bellew etc

The fact that average fighters like Bellew/Whyte have all become PPV fighters in the UK, tells me more about UK Fans stupidity and lack of sporting stars they have available that they settle for crap rather than Hearn’s mystic powers

Hearn has it easy in the UK, Sky Sports behind him and has Anthony Joshua who resurrected british boxing from the dead not Hearn. Also other things like the UK is a very small country and to get from city to city only takes a couple of hours. In the US it takes days

US is such a vast, diverse, large country that they onky settle for the best. Even Mayweather dosent get his just dues. It’s a difference in culture, Brits will settle for average fighters. Americans will only tolerate the very best

If Anthony Joshus had signed with Frank Warren he wouldn't be where he is now, AT BEST he would maybe have one belt like the WBO or something and he'd have been defending it at the Manchester arena in front of 18,000 fans.

you're last 2 paragraphs are just nationalistic BS, Fury vs Wilder just did pretty well on PPV over there and neither of them were ranked number one so that's not "the very best" according to your criteria. Bellew only became PPV right at the very end of his career by fighting a guy who was established PPV in two weight champ David Haye, and fighting Undisputed cruiserweight champ Usyk

The problem in the US is your guys PPVs are 70-100 dollars

Are you telling me you wouldn't sell a lot more PPV's and increase exposure if your guys PPVs were 35 bucks like in the UK?

You have 400 million people or whatever compared to our 60 million.

When 95% of our fighters are getting payed better than yours, you have a problem, and don't try to spin it as 'murricans only accept the best.

Yes, to a degree you are bandwagoners who only want to chant "USA" and back fighters who you are 99% sure are going to win, but even so it's a fact that boxing in the US is not tapping the market the way it should be

[GreyFox]

He really has failed to deliver with DAZN.

He only has Joshua who is a non factor because he only fights in the UK and is unknown stateside.

DAZN bringing Oscar/Canelo might mean Eddie might lose that deal in the future.

[champion4ever]

Seems like his only strategy for Matchroom USA/DAZN was PBC fighters or bust. He came out throwing a lot of money around but the PBC fighters said the offers were lower than what they were being paid now. Except for the lower tier fighters like Jesse Vargas, Beterbiev, and such. Seems like he didn't do his due diligence and was being led by his bravado and arrogance.

DAZN also didn't do their due diligence. They should've hired a U.S. boxing consultant, like Lou DiBella, because Hearn sold them a dream he won't be able to deliver on. Especially when there were whispers of PBC about to sign a deal with FOX. And everybody knows how loyal Al's top fighters are to him. DiBella could've let them know the realities on the ground in the U.S. and how unlikely it was that Eddie would be able to sign any top U.S. fighters.

He's putting on some fights but nothing that moves the needle. With all that money they paid to Canelo, DAZN has nothing worth subscribing for after the Canelo fight in December until his next fight in May. Especially if the rumors of the WBSS having trouble are true.

It only goes to show that he didn't enough research or understand the current marketing trends when it comes to boxing in America. Boxing is no longer a mainstream sport and remains a niche sport with only a cult following to support it. He is now learning that the hard way with all the empty seats in these American arenas on DAZN. On the other hand, the U.K. Is much smaller than the U.S. Therefore their entertainment value is much limited over there.

[champion4ever]

I think Eddie Hearn underestimated Al Haymon. In the past, Haymon was more than happy to lease his fighters out to other promoters but now that ship has sailed.

He has a platform of his own now and is under similar pressure as Eddie Hearn is with DAZN to produce enough boxing cards and events for it himself. Therefore, as the PBC's advisor, he has advised all of his fighters to not to sign with any more promoters.

It's because he needs them now more than ever himself since the pressure is on him to produce enough shows for both the Fox and Showtime platforms.

[Pigeons]

The average limey is much dumber than your average American. That explains Fast Eddie's success in the UK.

[Motorcity Cobra]

It only goes to show that he didn't enough research or understand the current marketing trends when it comes to boxing in America. Boxing is no longer a mainstream sport and remains a niche sport with only a cult following to support it. He is now learning that the hard way with all the empty seats in these American arenas on DAZN. On the other hand, the U.K. Is much smaller than the U.S. Therefore their entertainment value is much limited over there.

His recent statement saying Wilder-Fury doing over 300k buys is horrible, goes to show once again he doesn't understand the U.S. market.

But what Hearn neglects are the revenue figures.

Wilder-Fury, at a price range of $74.99, brought in $24.3 million in pay-per-view revenue. While Whyte-Parker, which retailed for a third of that price at £19.95, only brought in $8.1 million in revenue under the same buy number as Wilder-Fury.

[champion4ever]

His recent statement saying Wilder-Fury doing over 300k buys is horrible, goes to show once again he doesn't understand the U.S. market.

Exactly, he doesn't know what the Hell he is doing or talking about? There were more than 17,000 people in attendance at the Staples Center which grossed close to $5mil at the gate. The U.S. Market is much different from the U.K. He believes that a cure all is for him is to just sign up every fighter available but he still has to put meat in the seats and so far on Matchroom Boxing USA on DAZN he has failed to do that.