Why? The lead in college football game in primetime featuring the #1 team had under 4 million viewers and college football is a hugely successful multi-billion dollar business and cultural phenomenon.
There's nothing magical about market share or fraction of subscribers who tune in to an event. As long as there are enough sustainable income streams from an event (network rights fees, subscription fees, advertising, corporate sponsorship, tickets, etc.; plus international TV and streaming income that is becoming increasingly important), and in the absence of a better alternative, you have business incentives that will supply boxing to the public. ESPN has a huge incentive to make boxing work as they are trying to fill over 100 hours per day of sports programming across their networks. I guarantee they were happy with 2 million+ viewers.
There's nothing magical about market share or fraction of subscribers who tune in to an event. As long as there are enough sustainable income streams from an event (network rights fees, subscription fees, advertising, corporate sponsorship, tickets, etc.; plus international TV and streaming income that is becoming increasingly important), and in the absence of a better alternative, you have business incentives that will supply boxing to the public. ESPN has a huge incentive to make boxing work as they are trying to fill over 100 hours per day of sports programming across their networks. I guarantee they were happy with 2 million+ viewers.
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