Just PR to make the fight seem more dramatic. Povetkin has already been paid handsomely to make sure Joshua doesn't lose. Hearn wouldn't put him in with anyone who could be dangerous unless that person was willing to take some extra money to become not dangerous.
I don't know how this fight is playing out to the UK boxing fans. Outside of the UK the interest is casual to non-existing. I wonder how this makes Joshua feel?
Not true. There is a big interest in Euro countries.
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