Originally posted by Eff Pandas
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I was in Vegas on a trip affiliated with my school network where I had the chance to talk with both Fertitta and Epstein. After those talks (which focused around the early time buys by Zuffa, dealing with the NSAC, and refining the UFC business model), I knew that PBC was actually ahead of the curve in terms of its potential as a combat sports property. (I talked about this with you a bit in the past)
My assumption was based on the roster, the attendance numbers, and the ratings (data points) they had collected across all those random channels. People thought Al was being silly by putting the fights everywhere. It was actually the opposite. He was proving that boxing has a committed core of fans. It was more genius in that than many here realize. A lot of people in TV had no idea.
After that, all he had to do was wait for WME to finish it's UFC negotiations. PBC was getting north of a $100 million from somebody. And that's exactly what happened.
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