How do you build a big PPV Star???
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Well, it's different ways to do it and no one way will work for all fighters. Winning convincingly knocking out everyone isn't a sure way to become a ppv star because Julian Jackson never was one and neither is GGG today. Winning every match convincingly isn't either cuz Calzagghe wasn't a star. As was stated, having a top promoter is #1. I think personality and promotion is more important than what you do in the ring. De la Hoya was a star before he had ever had a pro fight. He was the lone gold medal winner in 92 for the amerikan team. The women loved him for his looks, he had Bob Arum behind him and he could fight. That didn't work for David Reid 4 years later. Diddn't work for andre Ward either.
Then you have Mayweatherr who I think is a great fighter, but not even top 10 on my all time list. People paid to see him lose. That's why he became so popular. He was a villain. He did everything Broner imitated, but he was a far better fighter than Broner. Lomachenko has 2 gold medals, he's a very good fighter, fights the top guys, but he doesnt' speak English well so he'll probably not be as big of a star here as he should be. If you think about the 3 biggest boxing stars in amerika the past 20 years, it's been Tyson, De la Hoya, and Mayweather. Roy Jones had a lot of success, while even being nominated for a grammy (like De la Hoya too) but he could never be as popular as those guys and get a $30 million pay day fighting the likes of Berto or Bruce Seldon. Those 3 guys became larger than boxing.
It's a lot of things. Your face has to be in the media. tv show appearances, music videos, award shows, movies, etc.. De la hoya, Tyson, and Mayweather have done all of that.Comment
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older people still do. I will for the MAJOR fights because suddenlink in my area for some reason are always have outages with the internet service after midnight randomly.Comment
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What would you say about Pacquiao? I can see you didn't mention him as PPV star and I was thinking he was (is)?Well, it's different ways to do it and no one way will work for all fighters. Winning convincingly knocking out everyone isn't a sure way to become a ppv star because Julian Jackson never was one and neither is GGG today. Winning every match convincingly isn't either cuz Calzagghe wasn't a star. As was stated, having a top promoter is #1. I think personality and promotion is more important than what you do in the ring. De la Hoya was a star before he had ever had a pro fight. He was the lone gold medal winner in 92 for the amerikan team. The women loved him for his looks, he had Bob Arum behind him and he could fight. That didn't work for David Reid 4 years later. Diddn't work for andre Ward either.
Then you have Mayweatherr who I think is a great fighter, but not even top 10 on my all time list. People paid to see him lose. That's why he became so popular. He was a villain. He did everything Broner imitated, but he was a far better fighter than Broner. Lomachenko has 2 gold medals, he's a very good fighter, fights the top guys, but he doesnt' speak English well so he'll probably not be as big of a star here as he should be. If you think about the 3 biggest boxing stars in amerika the past 20 years, it's been Tyson, De la Hoya, and Mayweather. Roy Jones had a lot of success, while even being nominated for a grammy (like De la Hoya too) but he could never be as popular as those guys and get a $30 million pay day fighting the likes of Berto or Bruce Seldon. Those 3 guys became larger than boxing.
It's a lot of things. Your face has to be in the media. tv show appearances, music videos, award shows, movies, etc.. De la hoya, Tyson, and Mayweather have done all of that.Comment
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yeah you could say pac was a star. he wasn't as big as the 3 I mentioned, but he was star too. And he was everywhere. At NBA games in locker rooms, nike commericals, a basketball league lol, and the selling point was that Mayweather was running from him. That's what really generated his buzz. he was beating all the fighters that mayweather beat first and getting more credit and mayweather was running scared of him. It was a story behind it. Since his loss to Mayweather, he's no longer that ppv star and I don't think that's fair because I knew he was gonna lose. but it's not like he got dominated and beat around the ring.Comment
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Start with a base, fight an engaging style (not necessarily the most exciting style), have the talent prove out as the competition level increases to the top level... and then catch a break when an opportunity to launch comes along.
-Errol Spence Jr is on the path there, and you can follow it; turned professional after being a US Olympian, fought and looked impressive basically every time he was on TV, buzzed through the competition level as his opponents got better, got the big showcase opportunity after the Olympics, took the chance with heading to Sheffield to take on Kell Brook for the IBF 147lb title, and now has Jerry Jones backing him along with Showtime.
He gets the winner of Garcia-Porter for the WBC, and then Keith Thurman for the WBA (anywhere from another 3-5 fights) and Errol Spence starts his path to PPV superstardom; picking off name fighters, until the PPV audience is coming out to see him put on a show.
-Saul Alvarez came over after starring in Mexico, fought a good style, had the competition pick up from basically when he was to fight Paul Williams, proved he can fight and draw at the top level with the Austin Trout fight, and then took the chance in fighting a mega-event will Floyd.
Once that was over, Alvarez basically started his PPV run; Angulo, Lara, Kirkland (HBO basically paid up to get him off of Showtime and introduced to their audience), and then the launch party with Miguel Cotto. From that fight on, Alvarez was set on PPV.
-Even Golovkin had a chance, whether he and his camp want to acknowledge it or not.
Golovkin was 33-0, had just disposed of Willie Monroe Jr, and after nearly two years off, Andre Ward was coming back to boxing, on his way to looking great in his return fight, and he was set to fight at 168lbs, in a fight that HBO could actually push.
Get the exemption from the WBA to take the fight and not lose the belt, but that was the shot; win or lose, as long as Golovkin held his own there, he would've returned to 160lb as a fighter that the paying public was checking for.Comment
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The Boxer needs to Befriend and Crossover Celebrity especially in this ERA of Social Media where a lot of these Celebrities have HUGE Followings!

Also need to build up his own Social Media following! Mayweather was one of the 1st boxers to utilize Live Stream I think he use to have a Ustream Channel years ago back when everybody was on Ustream.
In the ring will take care of itself, doesn't matter what fighting style is, all the Exciting Brawler nonsense, it has only been 1 Brawler that has been a major PPV/Close Circuit Draw and that is Tyson and that is mostly because of Don King to be honest. The Rest of boxing biggest Attractions been BOXERS!
Win Gold especially if you can do it while your home country is the host of the Games like AJ Did. That is Instant Stardom! So 2028 in Los Angeles, California, if an American can Win Gold during those Games he will be a Superstar.
Have a Genius Promoter! Say what you want about Arum and Don King, they created a lot of Boxing Superstars and made and promoted some of the biggest fights in boxing history. It will never be another Self Promoted Boxer that will accomplish what Mayweather accomplished. You gotta be the complete package, you gotta be willing to do WHATEVER to generation attention and a lot of fighters are just not willing to take things as far as Mayweather did at times beside Broner but he doesn't/didn't have the skills in the ring to win big match ups to keep people coming backComment
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Fight an already huge PPV star then claim you were part of a record breaking PPV event. After that declare you're the new face of boxing and start making diva demands. While you're at it become the heel so people will pay hard earn money to hate you. If you happen to be good boxer win all your fights. If not make sure the judging is always in your favor.Comment
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