Hearn will move this date because it means nothing if their fight is staged in the UK. Neither fighter is Mexican and fans out in the UK don't care about mexican dates or not. UK fans are the ones buying the PPV. Plus if it's airing in the UK then it's airing early as phuk in the US. You ain't selling no PPVs at phuking noon in the US and if you do try and sell PPVs it will flop bad. This is airing on cable (Showtime/HBO) or his new streaming app. Canelo fight will be airing at night hours later on PPV. Their cards even if on the same date would not be competing against each other, fans would have plenty of time to watch both if they wanted.
Wilder's side accepted Hearn's offer. Hearn will own the fight and can do with it as he pleases. There's nothing stopping Hearn from bringing it to DAZN. Wilder won't be on a percentage. Hearn has no obligation to maximize revenue.
Anthony Joshua is pretty unlikely to risk his budding profile in the US on a just debuting platform; people ignore the fact that ESPN+ is maybe in 250k homes at this point, and DAZN isn't even at that.
Showtime is in over 26m homes, Showtime will likely roll out the hype for the fight across all of their platforms, and you'll likely see crossover with CBS for the event too.
Anthony Joshua isn't going to be the first billion dollar fighter fighting on DAZN. He could get there with Showtime/CBS
Showtime is DAZN's main competition, he aint giving up the fight to them. Anyway Hearn said UK PPVs arent part of the 32 fight deal, DAZN get first and last bid on them though. Showtime gunna have to break DAZN for the rights
Anthony Joshua is pretty unlikely to risk his budding profile in the US on a just debuting platform; people ignore the fact that ESPN+ is maybe in 250k homes at this point, and DAZN isn't even at that.
If DAZN is paying more than SHO, where do you think the fight is going to go?
What is SHO supposed to do with an afternoon fight? They can't put that on PPV.
AJ vs Wilder puts DAZN on the map on day one. The fight is infinitely more valuable to DAZN.
If DAZN is paying more than SHO, where do you think the fight is going to go?
What is SHO supposed to do with an afternoon fight? They can't put that on PPV.
AJ vs Wilder puts DAZN on the map on day one. The fight is infinitely more valuable to DAZN.
Joshua-Klitschko was on at 2 in the afternoon and the viewership got over 650k homes, with HBO topping 850k on the replay.
Folks will say what they want, but the rating for Joshua-Wilder, even at 2pm, will likely top the Klitschko number, and if the fight is as dynamic as folks expect, the stage is set for a massive PPV fight in early 2019 from Las Vegas (750k homes should be quite possible).
Joshua fighting on a platform that may get 200k subscribers in the US does nothing to boost fights for Joshua going forward.
I don't know how you can put this on ppv with a UK start time. Joshua/klitchko aired in april and still didn't pull great ratings for showtime. By Sept football is back in full swing which is the worst time to air a afternoon Sat fight. Nobody is having a ppv party that early when 40 football games all flooded in numerous US city stadiums and a dozen of then airing live all day on cable and national TV. Only money it is making on PPV is from the UK. Most casual fans have no clue who Joshua is and even if you tell them it's some big unification fight they are not picking boxing over football at a awkward time of the day. It needs to be in Vegas at night if you want to maximize the US audience. Any day ppv especially in Sept would flop bad.
Am sure they would care about Canelo, they have mentioned it several times. You have to be ****** not to factor those things when you are putting on a fight in that same month/time. Canelo's choice of opponent would determine that decision.
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